Ian McGrath is the Global Media Director at Pokerstars and joins the show to share his insights about balancing brand building AND tactical activations, creating strategy AND executing with tactics, loyalty and penetration and, leveraging mental AND physical availability.

In this year-in-review, Alan, Stef and Marc share the biggest lessons they've learned from interviewing hundreds of the worlds leading thinkers in strategy, marketing and branding.

Paul Dyson is a leading econometrician who shares how marketers can use pricing, promotion, creative, eSOV and media mix to optimize marketing budgets without getting adding a penny more.

Jenni Romaniuk is one of the premiere experts in brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth, loyalty and and how brands grow.

How do you get execs to buy into long term brand building? These 7 steps can help you get the buy in you're looking for.

How do brands stand out and be memorable to consumers? Listen in and find out how Paul Dervan is using distinctive brand assets to make Ireland's National Lottery grow their customer base and become more memorable.

Are marketers addicted to advertising? Is there a better way to lead growth and innovation? Our host Marc Binkley explores questions like these and some potential solutions with the always engaging Chris Kneeland.

Discover the unexpected tools executives should use to solve complex conflicts on projects like stakeholder management for an oil and gas pipeline.

David Ian Gray is an expert in retail consulting who shares his thoughts about 8 myths that retail marketers need to reconsider.

A compelling argument why human oversight and leadership is needed to manage the impact of artificial intelligence and machine learning on decision making and content consumption.