1. What is leveraged and passive income?
2. Memberships & e-learning - what are they, how are they different and how are they the same?
3. How do entrepreneurs know whether a membership/e-learning platform is right for them and their business?
4. Tech is often overwhelming for entrepreneurs. What is the tech involved if you want to launch a membership or e-learning site and what does a typical timeline look like?
5. Why is all this awesome for entrepreneurs and what should they do next if they are interested in exploring this further?

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1. FREE Website Page Speed Tools
   • https://gtmetrix.com/
   • https://developers.google.com/speed/pagespeed/insights/
2. Email List
   • Monitor list(s)
   • How many folks are actively engaged?
   • List need to be authenticated on behalf of your domain
   • Email reputation (clean your list)
3. Social Media Followers
   • How many followers do you have.
   • Is that number increasing or decreasing?
   • If increasing, is that a direct result of a specific post?
4. Unique Visitor Traffic - A term used in Web analytics to refer to a person who visits a site at least once within the reporting period. Each visitor to the site is only counted once during the reporting period, so if the same IP address accesses the site the site many times, it still only counts as one visitor.
5. Website Bounce Rate - The amount of time a new visitor visits the site and immediately leave without completing any task.

Bonus: An easy way to get started on monitoring your website performance

• Set up a spreadsheet (google doc or excel)
• List metrics down one column
• Across the top, put a date in that you will check performance each month
• Add another column to indicate increase or decrease
• Look back on social media calendar or insights to determine which blog post had a positive or negative impact during the month. Make adjustments for the subsequent months as applicable

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• There's not enough time in the day for you to do everything in your business once you begin to scale. Make a list of the recurring activities or task that you do on a regular basis, document the process and determine the number of hours you may be able to allot to outsource.
• You can't clone yourself and YOU need to focus on the money making activities in your business. Set up some automation to free you up and we'll take a deep dive into the some roles that you may want to consider for hiring based on your business structure.
• Technology is evolving and you don't have time learn all the latest programs and apps so hire specialist.
• If you need a support team to help catapult your business to the next level or support your next launch, contact https://4chickswithawebsite.com/

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In this episode of Answer Me This For Entrepreneurs, LaToya shares what the podcast is about and what you can expect from her and her co-host, Cyndi, Leigh, and Pat.

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