In this episode of Take it and Run, Kristi Jencks sits down with Jilayna Arcoren, VP of Sales Ops, Associate Broker with REAL, and ZillowFlex expert, to break down one of the most misunderstood opportunities in real estate: the ZillowFlex program.

Jilayna brings her deep well of experience as a former premier agent, Flex team leader, and national Flex coach to help us navigate the myths, mechanics, and mindsets needed to thrive with Zillow leads. If you’ve ever wondered, “Is Flex worth it?”, “How do I evaluate a Flex team?”, or “How do I avoid agent burnout?”, this one’s for you.

Whether you're a new agent looking for traction or a seasoned pro wanting to refine your strategy, you’ll walk away with clear takeaways on how to build systems, set boundaries, and understand your value proposition in a shifting real estate landscape.

What We Cover:

• What ZillowFlex actually is and what it’s not
• The three types of Flex leads and how to work each
• Who Flex is ideal for (hint, it’s not just new agents)
• How to avoid Zillow fatigue and agent burnout
• Why team structure, transparency, and systems matter
• Four pillars every agent should build their business on
• How to evaluate a Flex team before you join
• Realistic onboarding and ramp-up expectations for new agents

Top Takeaways:

• ZillowFlex has evolved, so should your mindset and methods
• Agents need more than leads, they need a system and support
• Burnout happens when you rely only on Flex without balance
• Know your value, you're not just opening doors, you're advising

Connect with Jilayna:
📱 Instagram: @jilayna_therealestatehattrick
🐾 TikTok: @hats_cats_and_realestate

📧 Reach out via phone, email, or DM on social

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