On this episode, Brianna Stetson, an Account Director at Acceleration Partners, answers some frequently asked questions about affiliate marketing, the key players that make up the affiliate model and how brands measure success within their affiliate programs.

Show Notes:

• What affiliate marketing is and how it works
• What performance-based means in affiliate marketing
• What an affiliate partner is and what they do for brands
• Traditional and nontraditional affiliate partners
• How brands know what types of affiliates to partner with in their program
• What affiliate technology is and their role in affiliate marketing
• How affiliate links work
• Common affiliate marketing key performance indicators (KPIs)
• Differences between affiliate marketing and influencer marketing
• What actions brands pay affiliate partners on
• How brands use affiliate marketing to generate high-value leads
• Affiliate marketing terms and conditions and what those are