Outperform with Acceleration Partners

On this episode, Jon Claydon, founder and CEO of Streamline Marketing (an Acceleration Partners’ company) sheds light on this issue and explains what it’s likely to mean for advertisers and their affiliate marketing programs.

Show Notes

• What “cookies” are/do and how they’ve historically been used in marketing.
• How cookies have been used in affiliate marketing specifically.
• Changes in the world of web browsers and mobile device operating systems that are impacting tracking cookies.
• Alternatives to third-party cookies if/when they go away.
• What affiliate marketing’s future might look like in a cookieless world.
• Consequences for marketing channels that still use cookies to profile and track people.

To listen to more Outperform episodes, visit the Acceleration Partners podcast page:

https://www.accelerationpartners.com/resources/podcast/

On this episode, we discuss how brands are using Trademark Bidding and Trademark Plus within their affiliate programs to help prevent competitors from bidding on their branded keywords in paid search campaigns.

Show Notes

• What Trademark Bidding is in affiliate marketing.
• Why Trademark Bidding/Trademark Plus is unique to affiliate marketing.
• How brands are leveraging their affiliate partnerships to effectively run Trademark Plus campaign within their affiliate programs.
• The process Jenn and our affiliate program management team follow to customize Trademark Plus campaigns for clients.
• How Trademark Bidding / Trademark Plus campaigns are helping brands prevent competitors from bidding on their branded search terms.

Episode Transcription

Quick Guide to Trademark Bidding (one-pager)

[Case Study] Increasing Revenue and Brand Control with Trademark Plus Affiliate Partnerships

On this episode, Michelle Morgan, Director of Publisher Development at Acceleration Partners, shares insights into what the future holds for affiliate partnerships and why this evolution is so valuable to brands.

Show Notes

• What the affiliate partnership landscape looked like in 2020
• Learnings from how brands have and are partnering with affiliates
• Surprising partnership challenges and opportunities
• What’s likely to lie ahead in 2021 and beyond for affiliate marketing partnerships
• What brand-to-brand partnerships are and how companies are leveraging them within their affiliate programs

Listen to additional Outperform episodes on our podcast page! https://www.accelerationpartners.com/resources/podcast/

On this episode, Brianna Stetson, an Account Director at Acceleration Partners, answers some frequently asked questions about affiliate marketing, the key players that make up the affiliate model and how brands measure success within their affiliate programs.

Show Notes:

• What affiliate marketing is and how it works
• What performance-based means in affiliate marketing
• What an affiliate partner is and what they do for brands
• Traditional and nontraditional affiliate partners
• How brands know what types of affiliates to partner with in their program
• What affiliate technology is and their role in affiliate marketing
• How affiliate links work
• Common affiliate marketing key performance indicators (KPIs)
• Differences between affiliate marketing and influencer marketing
• What actions brands pay affiliate partners on
• How brands use affiliate marketing to generate high-value leads
• Affiliate marketing terms and conditions and what those are

On this episode you’ll learn about a growing global expansion trend in affiliate marketing that many brands are embracing. Our guest, Kevin Osborne, Sr. Vice President of Client Strategy at Acceleration Partners, talks about what brands have shared with him about this global expansion trend and why he thinks it will likely increase in 2020 and beyond.

In this episode of Outperform, you’ll hear Purple Carrot’s Marketing Project Manager, Allison Rolish, share how the plant-based meal kit company grew their business before and during the global pandemic with the help of their affiliate partners, as well as what they did to effectively keep up with the increased demand for their subscription-based service.

Show Notes:

• How Purple Carrot’s affiliate partners were helping the brand grow their awareness and meal kit service prior to COVID-19.
• How the documentary Game Changers impacted Purple Carrot’s business and how their affiliate partners used the film to promote Purple Carrot’s meal subscription service.
• What Purple Carrot experienced in March when COVID-19 became a household name around the world.
• What Purple Carrot and their affiliate program management team did to facilitate their significant month-over-month order increases and not overwhelm their delivery team.
• How Purple Carrot handled the rapid increase in new affiliates wanting to join their program.
• Some wins and learnings that have come out of navigating the pandemic and how Purple Carrot is planning on moving forward in these uncertain times.

Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast

On this episode, Lindsey Scerba, an Associate Director at Acceleration Partners, explains how brands are using the affiliate model to efficiently and cost-effectively test the performance of their other marketing channels, such as search and retargeting. 

A precarious issue is unfolding related to affiliates – specifically Amazon Associates—who are enthusiastically attempting to join brands’ affiliate programs right now.

On this episode, Bob Glazer, Acceleration Partners’ founder and CEO and Scott Ginsberg, Vice President of Client Development at BrandCycle, share what’s happening between brands and these Amazon Associates who are looking for new brands to partner with.  

Show Notes

• Who Amazon Associates are and what makes them such valuable partners.
• What’s happened recently to change the relationship between these associates/affiliates and Amazon – and why that’s a massive market share opportunity for brands.
• How brands are responding to this new partnership opportunity and why it’s confounding and frustrating partner marketing agencies (Acceleration Partners), affiliate networks, SaaS platforms, sub-affiliate networks and Amazon Associates (affiliates).
• The short- and long-term consequences brands are likely to experience by turning away affiliates from joining their program right now–especially Amazon Associates.

Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast

In these challenging and uncertain times, we’re seeing some brands and technology platforms not treating affiliates with the respect or regard they deserve.

On this episode, Acceleration Partners’ founder and CEO, Bob Glazer and Michelle Morgan, Acceleration Partners’ Director of Publisher Development, discuss what they are seeing right now between affiliates, the brands they partner with and the affiliate technology platforms who administer payments to those publishers.

Show Notes:

• How payment changes made by brands and affiliate technology providers (affiliate networks and SaaS platforms) put affiliates at a higher risk, especially now in these challenging economic times.
• How some brands and affiliate technology providers are communicating to affiliates at this time and why it’s problematic in the short- and long-term.
• What brands and affiliate technology providers need to know and understand about how their decisions – and how they are communicating those decisions to affiliates – will have consequences long after the economy improves.
• The long-term consequences for brands who abruptly set affiliate commissions to zero, don’t communicate effectively with them, delay payments to affiliates and fail to pay publishers for the performance they’ve driven for the brand.
• What some brands are doing to maintain a strong relationship with their affiliate partners during this difficult time and the impressive growth rates they’re experiencing because of those actions.

Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast 

Our guest on this episode, Veronica Gauthier, Senior Director of Key Accounts at Acceleration Partners, explains why it’s so important for universities to be including the affiliate model in their marketing and business course curriculum and the value that will offer to students and the business industry as a whole.

• What MIT students wanted to know about affiliate marketing when Veronica was invited to teach a class on the model.
• How Acceleration Partners’ Affiliate 101 education initiative is designed to help improve the level of information universities provide to their marketing students on the affiliate model.
• Why it’s so essential for universities to include a robust section on the affiliate model to their students who are seeking a marketing and/or business degree.

Hear more Outperform episodes at https://www.accelerationpartners.com/resources/#podcast.