Outperform with Acceleration Partners

Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies.

She spent ten years at Gartner, the world's leading IT research and advisory firm. Bova's cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, VMWare, AT&T, Salesforce, Dell, Amazon-AWS and other prominent technology companies expand their market share and grow their revenues.

She’s also the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business, a Wall Street Journal bestseller that reveals ten growth paths — from creating an inspiring customer experience to disrupting business as usual.

James Clear is an American author, entrepreneur and photographer. On his personal website, JamesClear.com, he writes about habits and human potential. James is also the author of Atomic Habits.

Show Notes

• A formative accident in James’ life that set him on a new career path.
• How the new habits he developed led him to become an academic All-American in baseball.
• How James stumbled into writing and how that evolved into a business, led to his focus on habits and writing his book, Atomic Habits.
• Habits James has developed to become a better writer.
• The five core elements of Atomic Habits – what they are and how they guide readers to shape a new habit or break a bad one.
• What happens if you get 1% better or worse each day.
• What habit stacking is and the formula to follow when applying it.
• Why mastering the art of showing up and doing the first second of work is so vital to creating a new habit.
• The role environment can play in our habits and behaviors.
• A bad habit of James’ and what he’s doing to break it.

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.

Our guest, Alex Hutchinson, is a National Magazine Award-winning journalist. He writes mostly about science and endurance sports and is also currently a contributing editor at Outside, a columnist at the Globe and Mail, and a senior editor at Canadian Running.  His latest book, ENDURE: Mind, Body, and the Curiously Elastic Limits of Human Performance is an exploration of the science (and mysteries) of endurance.

Alex is also an avid runner and was previously a Runner's World columnist and contributing editor at Popular Mechanics.

Garrett Gunderson is the founder of Wealth Factory, a company that provides personal financial education, guidance and family legacy programs for entrepreneurs, professionals and small business owners.

He is also the New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity.

Show Notes

• Garrett’s upbringing and how that influenced his values around money and entrepreneurism.
• Garrett’s first entrepreneurial endeavor.
• Financial education versus financial advising or planning.
• Why financial office is so important for entrepreneurs and small business owners.
• How the Rockefeller family approached their family legacy differently than the Vanderbilt’s.
• What it means to build a family legacy.
• The three aspects of building a family legacy.
• Why it’s so important to build a family legacy.
• How Garrett and their family created their crest and what’s on it.
• How wealth-generation concepts can be passed on to future generations without entitlement.
• A personal or professional mistake that Garrett’s learned the most from.

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.

Jay Baer, founder and President of Convince & Convert, joined us on the Outperform podcast to discuss the past, present and future of digital marketing, his approach to building successful businesses and captivating customers.    Jay's advised more than 700 brands since getting started in online marketing in 1993. He is also the New York Times best-selling author of five books, including his latest, Talk Triggers.

Jay is the most retweeted person in the world among digital marketers and one of the top 3 most influential people online among CMOs and B2B Marketers.   His is also an avid tequila collector and a certified BBQ judge.

Show Notes:

• What the online marketing landscape looked like when Jay got started in the industry.
• What Jay and his partners got when they sold the Budweiser.com domain name to Anheuser-Busch in 1993.
• Why Jay decided to build Convince and Convert differently from his past companies.
• Why influencer marketing is just affiliate marketing wrapped in a different cloak.
• The big challenge all marketers face today.
• What the Hatrix is and how customer service teams can use it.
• What Herb Kelleher said that had a real impact on Jay.
• What talk triggers are and why they are so important to business.

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.

Yanik Silver, founder of Maverick1000, joined us on Outperform to talk about his lifetime goal of connecting and catalyzing visionary leaders and game changers to solve the world’s most impactful issues by the year 2100.

Maverick1000 is a private, invitation-only global network of top entrepreneurs and industry leaders. This group periodically assembles for breakthrough retreats, rejuvenating experiences, and impact opportunities (to-date raising over $3M+) with participating icons such as Sir Richard Branson, Tony Hawk, Chris Blackwell, John Paul DeJoria, Tony Hsieh, Russell Simmons, Tim Ferriss, and many others.

Yanik also serves on the Constellation board for Virgin Unite, the entrepreneurial foundation of the Virgin Group and Branson family.

Internal friction can arise within companies between their internal affiliate program team and other internal digital marketing teams.

This friction is almost always caused by misconceptions about what affiliate marketing is and does and how it adds value to the entire digital marketing mix. 

Getting others within your organization to grasp this requires both education, perspective and patience.

AP account manager, Kari Kallhoff, joined us on Outperform to shed light on this, explain why discord between internal team member and stakeholders tends to arise and offer useful recommendations for how to resolve it.

Our guest on this Outperform episode is ghostwriter, author and Inc. columnist, Jeff Haden. Jeff's written about everything real estate, management, process improvement, finance and investing to hydroponics, horticulture and magic. 

After an intriguing discussion with Metallica guitarist, Kirk Hammett, plus dozens of interviews with other incredibly successful people, Jeff decided to pull back the veil on what it really means to “get motivated” and reach goals. These insights led him to write and publish his own book The Motivation Myth.

Show Notes

• How Jeff got started in ghostwriting and writing for Inc.
• How Jeff has grown his Inc. column readership to over 20 million.
• Where he gets his topic ideas for his Inc. articles.
• Jeff’s “white whale” that he wants to interview for an article.
• How Metallica guitarist, Kirk Hammett, sparked Jeff’s interest in the exploring this topic of motivation and the misconceptions behind it.
• Myths people have around motivation and where they come from.
• The process to create motivation and how business leaders can apply it to their teams.
• How Jeff has used this process to stay motivated in his own life
• Jeff’s lunch interview with Richard Branson and what surprised him about it.
• A mistake/failure Jeff’s made in his life that he’s learned the most from.

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.

This episode is Part Three of a three-part Outperform series on “Taking Your Affiliate Program Global.”

Although this series barely scratches the surface, we thought that the best way to convey some of the key aspects of a global affiliate marketing program launch and expansion would be to break it down into three parts:

Part One: The important things to consider and do BEFORE you go global.

Part Two: What to know and do AFTER you determine there’s a viable opportunity to take your affiliate program global.

Part Three: What you should be looking at and evaluating in the months following the global expansion of your affiliate program.

Hear more Outperform podcast episodes (including part 1 & 2!) at http://www.accelerationpartners.com/resource-center/our-podcasts/. 

This episode is Part Two of a three-part Outperform series on “Taking Your Affiliate Program Global.”

Here's a breakdown of this 3-part series:

Part One: The important things to consider and do BEFORE you go global.

Part Two: What to know and do AFTER you determine there’s a viable opportunity to take your affiliate program global.

Part Three: What you should be looking at and evaluating in the months following the global expansion of your affiliate program.

Hear more Outperform podcast episodes (including part 1 & 3!) at http://www.accelerationpartners.com/resource-center/our-podcasts/.