Outperform with Acceleration Partners

This episode is Part One of a three-part Outperform series on “Taking Your Affiliate Program Global.”

Although this series barely scratches the surface, we thought that the best way to convey some of the key aspects of a global affiliate marketing program launch and expansion would be to break it down into three parts:

Part One: The important things to consider and do BEFORE you go global.

Part Two: What to know and do AFTER you determine there’s a viable opportunity to take your affiliate program global.

Part Three: What you should be looking at and evaluating in the months following the global expansion of your affiliate program.

Hear more Outperform podcast episodes (including part 2 & 3!) at http://www.accelerationpartners.com/resource-center/our-podcasts/. 

On this quarter’s Publisher Spotlight episode, Cassandra Scarbeck and Vikki Danielson, managers on the Publisher Development team here at Acceleration Partners, take a deep dive into performance partners who help companies drive high-value leads on a Cost Per Action (CPA) basis. 

Show Notes

• What lead generation means in the world of affiliate marketing.
• How lead gen/CPA partners differ from those paid on a sale, a flat fee or revenue share.
• Benefits of adding CPA publisher partners to an affiliate program.
• What brands need to do before launching a lead generation program within their affiliate channel.
• Types of information advertisers can expect to receive from lead gen partners.
• How advertisers can apply that information to their affiliate program strategy.
• Some challenges working with lead generation/CPA partners.
• Different types of lead generation partners.
• CPA partners who can help advertisers drive leads AND sales.
• Things to look for when vetting lead generation partners.
• The key to success when working with partners on a cost per acquisition basis in affiliate marketing.

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts

Derek Coburn is our guest on this episode of Outperform. Derek is the co-founder and CEO of CADRE, an “un-networking” community in Washington D.C. that currently supports over 100 CEOs and business leaders.

Derek is also the author of #1 Amazon Best-Selling book Networking is NOT Working.

Insights from Derek:

• How he went from cold-calling prospects to networking to build his financial advising business.
• The most common question about networking that he gets asked.
• Advice he would give to someone who is looking for a new job but hasn’t really developed their network.
• How to successfully reach out to CEOs if you want them to respond to you.
• How to approach networking if you’re an introvert.
• What “Un-networking” means.
• Networking 3.0 and why that’s where the best networkers focus their time and energy.
• A networking mistake that he's learned the most from.

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.

Our guest, David Burkus, is the author of several books including Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career. Friend of a Friend offers readers a new perspective on how to strengthen their networks and build key connections—one based on the science of human behavior, not rote networking advice. 

When he’s not speaking or writing, David is in the classroom. He is associate professor of leadership and innovation at Oral Roberts University where he was recently named one of the nation’s “Top 40 Under 40 Professors Who Inspire.”

About this Episode

What’s your “hidden network?” And why is it so important to foster the relationships within it? David Burkus shares the secrets behind networks and successful networking on our Outperform podcast.

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.

The dynamic and driven AmyK Hutchens joins us on this episode of Outperform to discuss aligning brilliance, attributes of high-performing leaders, the secrets leaders keep and the troubling rise of “comparison condition.”

At her core, AmyK is a teacher. Beginning her career teaching 5th grade, she eventually starting teaching other teachers and entire organizations about how to teach critical thinking. She then took her love of teaching to the corporate world and became a sales trainer for a billion-dollar global consumer products company.

AmyK now serves as the Founder and Intelligence Activist of AmyK International, Inc., an executive development firm focused on leadership development, healthy team cultures, sales and innovative thinking. Clients include AT&T, Expedia, Lockheed Martin, Securian Financial, IBM, Wells Fargo, Walmart, John Paul Mitchell Systems and hundreds more. She travels the world helping senior executives lead and collaborate more effectively.

She’s also the author of the Amazon best-selling book, The Secrets Leaders Keep.

Why Listen?

Because you'll get these juicy nuggets ... 

• What it means to help leaders “align their brilliance.”
• Why being vulnerable in the workplace is so important.
• The key attributes of high-performing leaders and teams.
• How true leaders deal with and respond to problems, even if they had nothing to do with causing it.
• Secrets AmyK found that are ubiquitous among leaders.
• What the Comparison Condition is and how it’s leading to anxiety and depression.

Hal Elrod, best-selling author of one of the highest rated, best-selling books in the world, The Miracle Morning, joins us on this episode of Outperform. The Miracle Morning has been translated into 27 languages, has over 2,000 five-star Amazon reviews and is practiced daily by over 500,000 people in 70+ countries.

What you'll hear from Hal on this episode:

• Hal’s “humble beginnings” selling Cutco knives.
• What Hal’s mornings looked like before implementing his SAVERS routine.
• What happened in the first two months of Hal starting his own morning routines - even though he wasn’t a morning person.
• Why the morning is the linchpin for the rest of your day.
• What the morning routine SAVERS are and how Hal arrived at them.
• How Hal’s wife helped him come up with the name Miracle Morning for his book.
• What Robert Kiyosaki told Hal about why his Miracle Morning SAVERS are so impactful.
• What makes Hal’s Miracle Morning books different and unique.
• How Hal used morning routines in his training and coaching of sales teams.
• How encouraging SAVERS can create a high-performing company culture.

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.

Our guest on this episode of Outperform is Eric Kapitulik, a well-known and well-respected leader, coach and teammate. He served in the United States Marine Corps as both an Infantry Officer and Special Operations Officer with 1st Force Reconnaissance Company, 1st Marine Division. As a Platoon Commander within his company, Eric led a team of 20 covert operations specialists on numerous Special Forces-related missions.

After leaving active duty, Erik founded The Program in 2008 with the sole purpose of developing better leaders and creating more cohesive teams.

As a leadership trainer and coach, Eric and his team work with most of the top college sports teams in the country and well as leading businesses.

What you'll hear on this episode:

• Eric’s journey to starting The Program and getting it to where it is today.
• How you prove how good of a team leader and teammate you are.
• Some things successful people and teams do.
• Systemic issues with parents these days.
• Why most parent’s definition of failure is wrong.
• Difference between goals and standards.
• What parents should be doing and saying to their kids of they want them to outperform.
• Leadership mistake Eric’s made that he’s learned the most from.

Hear more Outperform podcast episodes at: http://www.accelerationpartners.com/resource-center/our-podcasts/.

On this special Outperform episode, two members of our dynamic Publisher Development team, Alison Chew and Cassandra Scarbeck, discuss card-linked offers (CLOs) and spotlight a few CLO performance partners that they are excited about.

Tune in to this special episode to learn about what CLOs are, how merchants are working with them and how they are adding incremental value to merchants’ affiliate marketing programs.   

Show Notes

• What card-linked offers (CLOs) are and what they do
• Why CLOs are an exciting partnership opportunity for merchants
• How specific companies are using card-linked offers and digital coupons
• Benefits that card-linked partners offer retailers
• How card-linked offers benefit consumers
• Some challenges to consider when partnering with card-linked partners
• 3 specific card-linked partners, why our publisher team is so excited about them and how they are adding incremental value to merchants

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.

Our guest on this episode of Outperform is Joey Coleman, founder and Chief Experience Composer of Design Symphony and author of, Never Lose a Customer Again.

His bestselling book explains how to simply but intentionally create a customer experience that will generate an army of raving fans who will want to tell everyone about your company.

Tune in to this episode to hear:

• Where Joey got the idea for his First 100 Days program 
• The realization Joey had that led him on a multi-year journey to look at customer retention and help companies improve their first 100 days with a customer
• Percentage of companies who will decide to stop doing business with you in the first 100 days
• Why the first 100 days are so critical to the long-term success of a company
• Why incentives to sales teams are misaligned with customer retention
• What customers are “dying for” from company reps they work with
• How Joey learned about Acceleration Partners and why he decided to feature our company in his book
• Notable things other companies are doing for clients within the first 100 days
• Something that Joey was expected to do while working in the White House that surprised him and stayed with him as a valuable customer relationship strategy
• How the best companies should commission their sales teams and account managers to encourage customer retention

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/. 

Our guest on this episode of Outperform is bestselling author, Daniel Coyle. Daniel has looked inside some of the world’s highest performing groups, including U.S. Navy SEAL Team Six, Pixar and the San Antonio Spurs, and lays out what their success has in common in his newest book, The Culture Code.

Daniel is also the New York Times bestselling author of The Talent Code, The Little Book of Talent and The Secret Race, a book he co-authored with former professional road bicycle racer, Tyler Hamilton.

Coyle and Hamilton also won the William Hill Sports Book of the Year Prize in 2012.

When he’s not churning out award-winning, best-selling books, he is a contributing editor for Outside Magazine and works as a special advisor to the Cleveland Indians.

Show Notes

• Why Dan switched from wanting to become a doctor to pursuing a career as a writer
• How writing The Talent Code inspired Dan to write The Culture Code
• How a tennis ball sent Dan on a journey looking at great cultures around the planet
• Three signaling behaviors that all high-performing groups follow
• Why a flock of birds is a great visual of The Culture Code
• What San Antonio Spurs coach, Gregg Popovich did to create a safe environment for his players
• What Daniel discovered about culture from studying Pixar, Navy Seal Team Six, etc. that surprised him
• What “magical feedback” is
• Things that surprised Daniel about Navy Seal Team Six
• The most important four words a leader can say
• The one thing any group can and should do once they finish a project/action/operation, etc. to be more successful and high-performing
• The real story behind the Osama Bin Laden raid
• What “plussing” is and how Pixar uses it within their organization
• Why culture can’t be dictated from the top down
• A time when Daniel failed at culture- building

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.