On this quarter’s Publisher Spotlight episode, Cassandra Scarbeck and Vikki Danielson, managers on the Publisher Development team here at Acceleration Partners, take a deep dive into performance partners who help companies drive high-value leads on a Cost Per Action (CPA) basis. 

 

Show Notes

• What lead generation means in the world of affiliate marketing.
• How lead gen/CPA partners differ from those paid on a sale, a flat fee or revenue share.
• Benefits of adding CPA publisher partners to an affiliate program.
• What brands need to do before launching a lead generation program within their affiliate channel.
• Types of information advertisers can expect to receive from lead gen partners.
• How advertisers can apply that information to their affiliate program strategy.
• Some challenges working with lead generation/CPA partners.
• Different types of lead generation partners.
• CPA partners who can help advertisers drive leads AND sales.
• Things to look for when vetting lead generation partners.
• The key to success when working with partners on a cost per acquisition basis in affiliate marketing.

Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts