Sign up to save your podcasts
Or
Share Antelope University Review Session
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Antelope University Review Session
Antelope University Brand Review: May Rebrands, Fresh Food Positioning, Dental Refresh, and Bocce Innovations
The session reviews Antelope University progress and previews what’s ahead as brand managers present updates and take questions, followed by a final exam. Savanna shares the My Perfect Pet May rebrand with new packaging and visual identity, specialty diet reformulations to complete and balanced (AAFCO), protein-forward claims highlighting up to 95% protein from meat, topper messaging, non-prescription specialty diets, and 8-oz thaw-friendly portions. She also covers comparisons versus other fresh brands and explains the benefits of gently cooked food versus kibble.
Jill outlines Ark Naturals’ May packaging refresh, including removal of the window, increased treat counts, and stronger price competitiveness. She also reviews a brushless toothpaste formula update featuring SHMP and a prebiotic, along with Protection Plus clinical trial results showing 15.2% less plaque and 78.4% less tartar.
Katie covers Bocce’s core proposition and innovation launches, including limited-ingredient jerky, froyo bites, and expanded training bites, along with Bocce Spa, seasonal drops, and a DTC-only “Frito Paw” candle.
Savanna also summarizes Super Snouts’ results-focused, transparent supplements and digestion product use cases, including Pumpkin Latte, GI Balance, and Firm Up.
View all episodes
By AntelopeAntelope University Brand Review: May Rebrands, Fresh Food Positioning, Dental Refresh, and Bocce Innovations
The session reviews Antelope University progress and previews what’s ahead as brand managers present updates and take questions, followed by a final exam. Savanna shares the My Perfect Pet May rebrand with new packaging and visual identity, specialty diet reformulations to complete and balanced (AAFCO), protein-forward claims highlighting up to 95% protein from meat, topper messaging, non-prescription specialty diets, and 8-oz thaw-friendly portions. She also covers comparisons versus other fresh brands and explains the benefits of gently cooked food versus kibble.
Jill outlines Ark Naturals’ May packaging refresh, including removal of the window, increased treat counts, and stronger price competitiveness. She also reviews a brushless toothpaste formula update featuring SHMP and a prebiotic, along with Protection Plus clinical trial results showing 15.2% less plaque and 78.4% less tartar.
Katie covers Bocce’s core proposition and innovation launches, including limited-ingredient jerky, froyo bites, and expanded training bites, along with Bocce Spa, seasonal drops, and a DTC-only “Frito Paw” candle.
Savanna also summarizes Super Snouts’ results-focused, transparent supplements and digestion product use cases, including Pumpkin Latte, GI Balance, and Firm Up.