In this episode of E-Coffee with Experts, host Ranmay Rath sits down with Anthony (Tec Tony) Lloyd, Company Owner at Pathfinder Digital Marketing, for a no-fluff chat on the biggest mistakes small business owners make with Google Ads, SEO, and hiring the wrong experts.

Tony shares his journey from hustling Hot Wheels and hacking school servers to building a digital agency with clients across 14 countries. He unpacks why cheap SEO and PPC deals often lead to being blacklisted by Google and how ignoring Google My Business (now Google Business Profile) could be costing you serious money.

We also dive into the AI buzz, what’s real, what’s overhyped, and how to use it without losing focus on what still drives most traffic: Google Search.

If you're a founder, marketer, or just trying to avoid costly mistakes, this episode is full of practical tips, hard truths, and straight-up advice to help you win online.

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In this episode, we discuss:

00:00 - 00:43: From ranch life to digital marketing founder

00:43 - 02:08: Hustling Hot Wheels and hacking school servers

02:08 - 02:57: How MMA fights turned into a marketing client

02:57 - 03:39: The truth about Google Ads for small businesses

03:39 - 04:30: $800 website mistake that got a biz blacklisted

04:30 - 05:15: Why “cheap” PPC setups can cost you everything

05:15 - 06:03: Should you DIY your digital marketing?

06:03 - 06:57: Google My Business: your untapped goldmine

06:57 - 07:38: The most expensive SEO myth founders believe

07:38 - 08:30: What AI search really means for your business

08:30 - 09:15: Google vs AI: where the real traffic comes from

09:15 - 10:00: How to prep your SEO for the AI shift

10:00 - 10:37: Final Thoughts

 Connect with Anthony (Tec Tony) Lloyd

 https://www.linkedin.com/in/anthonytectonylloyd/

 https://pathfinderdigitalmarketing.com/?utm_source=LinkedIn&utm_medium=social

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