The president of one of Silicon Valley's most-watched AI ventures says tools powered by the technology will inevitably become a force multiplier for businesses and spark the kind of productivity gains that turbo-charged the U.S. economy in the 80s and '90s.

Daniela Amodei, co-founder and president of Anthropic, also strongly emphasized in her session Wednesday at Canva Create the need for ethical and security guardrails to be built into the tools and applications that will be fueled by the generative AI tech being hatched by Anthropic and other firms. There's a strong focus at Anthropic on ensuring that AI tools are made available throughout the world to help ensure that the benefits spread beyond North America and Europe.

We're thinking very critically about how access to this technology is really available to people regardless of where they are in the world, Amodei said during her Q&A with Canva co-founder and CEO Melanie Perkins. Without active efforts we worry that AI will be concentrated in the particular places that all technological breakthroughs have been.

The Canva Create: Uncharted event brought together several thousand super-fans of the fast-growing design platform to SoFi Stadium for a day of panels and keynotes, product demos and general schmoozing in the stadium's spacious plaza areas. The growth of AI as a force in tech, business and culture was a key focus of the event. AI-powered tech has been central to Canva since it was founded in 2013 by Perkins, Cliff Obrecht (who is chief operating officer) and Cameron Adams (chief product officer).

Amodei and Perkins spoke about use cases for AI tools, ranging from personal tasks to helping the largest firms manage some of their most labor-intensive tasks. Anthropic's most prominent product is the AI agent Claude. Amodei stressed that the potential is vast for an AI agent such as Claude that has the chance to get to know a user's quirks and ticks over a years-long period.

These models have this ability to ingest a huge amount of context and information, Amodei said. You could have this personalized tutor for life. This partner knows and understands you and has seen you grow potentially from a young age.

More on Daniela and Melanie’s fireside chat on Variety

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