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Anti-Influencer Pt. 1
In this first episode of our Anti-Influencer series, we’re taking a hard look at the influencer culture and its impact on business marketing. When I started consulting, I was all in on social media, but as things evolved, so did our strategies. The constant need to be "on" started to feel invasive—especially when it meant filming in my own home. I found real value in focusing on one-on-one client time, diving into challenging projects, and honing our approach during those formative years. In this episode, we explore the shift away from influencer marketing, the importance of crafting your unique strategies, and living in the space of learning and growth. We’ll pose the big question: Is there a way to do marketing differently without falling into the influencer trap? Stay tuned for the next episodes in our series where we’ll dive deeper into alternative approaches. Pour yourself a drink, and let’s break free from the noise together. Cheers to finding your voice in a crowded market!
Want to have a drink?
Head to www.subtlegend.com to meet with our team.
Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.
After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.
A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.
Scotch Club, because some conversations require a stiff drink.
SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.
The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.
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By SUBTLEGENDIn this first episode of our Anti-Influencer series, we’re taking a hard look at the influencer culture and its impact on business marketing. When I started consulting, I was all in on social media, but as things evolved, so did our strategies. The constant need to be "on" started to feel invasive—especially when it meant filming in my own home. I found real value in focusing on one-on-one client time, diving into challenging projects, and honing our approach during those formative years. In this episode, we explore the shift away from influencer marketing, the importance of crafting your unique strategies, and living in the space of learning and growth. We’ll pose the big question: Is there a way to do marketing differently without falling into the influencer trap? Stay tuned for the next episodes in our series where we’ll dive deeper into alternative approaches. Pour yourself a drink, and let’s break free from the noise together. Cheers to finding your voice in a crowded market!
Want to have a drink?
Head to www.subtlegend.com to meet with our team.
Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.
After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.
A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.
Scotch Club, because some conversations require a stiff drink.
SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.
The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.