When cash is tight, most business owners rush to one of two corners: “We need more sales!” or “We need to cut expenses!” But the truth? It’s both, and it always has been.

In this episode, we’re unpacking:

• Why cash flow problems are often strategy problems in disguise
• How to use what you already have to generate sales
• Why cutting costs without a sales plan is just slow death
• And how real financial control comes from knowing your levers and pulling the right ones at the right time

Let’s talk about how to actually run your business like it’s built to last.

Scotch Club—because some conversations require a stiff drink.

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

Let’s be honest... thought leadership has turned into a whole lot of noise. What once was meant to inspire action has become a trap of overthinking, overanalyzing, and over-consuming. In this episode, we’re calling it out.

We’ll talk about:

• Why too much “inspiration” is paralyzing your progress
• How to listen with intention (and filter the fluff)
• The difference between strategy and distraction
• And why your own clarity and action will always beat someone else’s opinion

Be careful who you're taking advice from and how much space you give their voice in your head. At the end of the day, no one knows your business like you do.

Scotch Club—because some conversations require a stiff drink.

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

Outsourcing can be powerful—but only when done for the right reasons. In this episode, we unpack when small businesses should (and shouldn't) outsource, and how to make sure it's a strategic move, not just an expensive band-aid.

SUBTLEGEND’s take? You should outsource when:

• You have clear, measurable goals
• You can afford it without wrecking your cash flow
• It’s creating real results—not just clearing your to-do list
• You know enough to hire the right person and hold them accountable

Outsourcing without understanding the function just creates chaos with a fancy invoice. Before you pass the baton, make sure you know what race you're running.

Need help figuring out what to keep in-house and what to hand off? Email us at [email protected]—we'll help you build a plan that actually works.

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

The word “tariff” might be factual—but it’s also fear-inducing. In this episode, we break down how to market effectively in a landscape where costs are ever changing, but your relationship with the customer still has to come first.

We talk about:

• Why “tariff” shouldn't lead your messaging
• How to build trust instead of panic
• The importance of focusing your marketing on what you do have
• And how strong storytelling can keep customers loyal through volatility

This is a playbook for staying grounded, honest, and strategic in your messaging—especially when the world around you feels uncertain.

Have questions or need help building a marketing strategy that holds during hard times? Reach out at [email protected]—we are who you call.

 And as always, share this episode with a fellow business owner who could use some clarity (and a stiff drink).

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

Marketing isn’t optional—it’s survival strategy. In this episode, we sit down with SUBTLEGEND veteran Grace DeVries to talk about what actually works when you’re marketing during uncertain times.

We cover:

• Why paid ads might not be your best move right now
• The power of organic content (and how to keep showing up)
• How to double down on community and build real connection
• And the mindset shift every small business owner needs to make when marketing under pressure

If you’ve been wondering what to cut, where to invest, and how to keep your audience engaged—this episode is for you.

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

In this episode, we’re joined by our newest SUBTLEGEND teammate, Lou Rolfes—a sharp operator with deep retail roots—to talk about one of the biggest assets most small businesses have: inventory.

We dig into:

• How to actually manage inventory in uncertain times (not just hope it sells)
• Smart, strategic approaches to sample sales
• How to turn stagnant product into real cash flow
• And why inventory isn’t just stuff on racks—it’s money, strategy, and leverage.

If you're sitting on a mountain of product or just trying to figure out what to do next, this episode is your game plan for treating inventory like the power player it is.

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

If you're feeling squeezed by uncertainty, you're not alone—and now is not the time to fly blind. In this episode, Grace breaks down the three financial checkpoints every small business owner needs to get clear on today:

1. Your Exposure – What’s at risk? What could go wrong?
2. Your Opportunities – Where can you still make money, cut deals, or pivot?
3. Your Float Fund – How much cash do you actually have to get you through the next few months?

This isn’t about panic—it’s about power. When you can see your numbers clearly, you can make sharper, faster decisions and stay in control even when the market isn’t.

Grab a notebook. Take 20 minutes. Let’s get clear, calm, and cash-conscious.

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

Advice is everywhere—but not all of it is created equal. In this episode of Scotch Club, we’re talking about the importance of filtering who you take advice from, especially in moments of uncertainty and pressure (hello, tariffs). Yes, you need community. Yes, you need perspective. But it has to come from people who actually know what they’re doing—people who understand how shifts in policy, like tariffs, really impact your business. We’ll dig into how to build a circle that sharpens you, not distracts you, and why good advice can be the difference between sinking and scaling. Pour a drink, and let’s talk about tuning out the noise and tuning into what actually matters. Cheers!

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

Filmed with updates through April 9th, this episode of Scotch Club is your wake-up call to get your short-term picture in order—like, yesterday. We’re talking the next week, month, and 90 days. If you’re running a business right now, it’s time to stop coasting and start preparing. We’re breaking down why you need to add an immediate line item to cover rising surcharges, how to protect your margins at all costs, and what disciplined decision-making looks like in real-time. Pour something strong—we’re getting tactical, clear, and focused. Because this market? It’s not waiting on anyone. Cheers!

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

Tariffs aren’t just headline news—they directly impact small businesses trying to manage costs, supply chains, and pricing. In this episode of Scotch Club, we’re breaking down what tariffs actually mean for entrepreneurs, and more importantly, how to navigate them without losing your footing. From understanding their real impact to making smarter decisions with vendors and inventory, we’re diving into practical strategies for staying nimble in a shifting economic landscape. Grab a drink, tune in, and let’s talk about making sense of the chaos—because some conversations require a stiff drink. Cheers!

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.