In part two of our Anti-Influencer series, we’re getting real about what it takes to build a brand that actually supports a business—not just a personal brand built for attention. When you have overhead, marketing isn’t just about posting content; it’s an art form that has to drive real results. We’ll break down the foundations of a brand that can sustain itself, why you can’t just turn off your care, and why giving a shit about what you’re building makes all the difference. If you’re tired of the noise and looking for marketing that actually works, this episode is for you. Pour yourself a drink, and let’s talk about what it really takes to build something that lasts. Cheers!

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

In this first episode of our Anti-Influencer series, we’re taking a hard look at the influencer culture and its impact on business marketing. When I started consulting, I was all in on social media, but as things evolved, so did our strategies. The constant need to be "on" started to feel invasive—especially when it meant filming in my own home. I found real value in focusing on one-on-one client time, diving into challenging projects, and honing our approach during those formative years. In this episode, we explore the shift away from influencer marketing, the importance of crafting your unique strategies, and living in the space of learning and growth. We’ll pose the big question: Is there a way to do marketing differently without falling into the influencer trap? Stay tuned for the next episodes in our series where we’ll dive deeper into alternative approaches. Pour yourself a drink, and let’s break free from the noise together. Cheers to finding your voice in a crowded market!

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

In this episode of Scotch Club, we reflect on Trump’s inauguration and share three key pieces of advice for navigating times of uncertainty and change. When the world feels unpredictable, it’s essential to focus on your values, embrace incremental changes, and control your surroundings. We’ll discuss the importance of limiting the news and noise, staying true to what matters most, and managing your emotional investment in external events. Join us as we share some of our own values and offer practical tips for staying grounded and resilient during turbulent times. Pour yourself a drink, and let’s explore how to find stability in the midst of change. Cheers to clarity and calm!

Hosted on Acast. See acast.com/privacy for more information.

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

In this episode of Scotch Club, we’re talking about the potential TikTok ban and what it means for creators and businesses alike. If the platform disappears on the 19th, what’s your plan? We’ll dive into the importance of downloading and saving your content, gathering emails and phone numbers, and finding ways to truly own your audience. It’s time to think beyond TikTok and start reinventing yourself. Join us as we discuss strategies for maintaining your influence, staying connected with your community, and building a brand that thrives—no matter what platform you’re on. Pour yourself a drink, and let’s talk about securing your future in a changing digital landscape. Cheers to owning your content and your contacts!

Hosted on Acast. See acast.com/privacy for more information.

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

Ready to rethink your approach to goal setting? In this episode of the Scotch Club podcast, Grace Lane shares practical advice for achieving meaningful results. Learn how to distinguish goals from to-dos, make abstract objectives measurable, and stay focused on what truly matters. Tune in for insights on quarterly planning, branding strategies, and actionable steps to propel your business forward. Whether you’re an entrepreneur, a team leader, or someone eager to make 2025 a success, this episode is packed with strategies to help you thrive. Contact SUBTLEGEND at [email protected] to start your journey today.

Hosted on Acast. See acast.com/privacy for more information.

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

In this episode of Scotch Club, we explore how the size of your business directly impacts everything from work-life balance to productivity and growth speed. Whether you're running a solo venture or managing a growing team, understanding how your business size influences your daily operations is key to long-term success. We dive into the unique challenges and opportunities that come with different business scales, offering insights on how to maintain a healthy separation between work and life, improve efficiency, and avoid burnout. Listen as Subtlegend provides actionable advice to help you make informed decisions as you navigate the complexities of scaling your business while keeping productivity and work-life harmony in check.

Hosted on Acast. See acast.com/privacy for more information.

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

In this episode, we tackle one of the most daunting topics for business owners: bankruptcy. While bankruptcy can offer a necessary lifeline for struggling companies, it’s not a one-size-fits-all solution. Each business situation is unique, and evaluating the pros and cons of filing requires careful consideration of both short-term and long-term impacts. Our podcast brings clarity to this complex subject, offering expert insights on how to assess your options, explore alternatives, and determine the best course of action to protect your business and its future.

As responsible business owners, it’s essential to prioritize the survival of your company, even in tough times. We discuss strategies for managing financial distress, the importance of maintaining cash flow, and the critical steps you can take to avoid the need for bankruptcy altogether. Whether you're considering bankruptcy as a last resort or simply seeking guidance on how to navigate challenging financial waters, Subtlegend is here to provide the support, knowledge, and resources you need to make informed decisions and keep your business on the path to recovery and success.

Hosted on Acast. See acast.com/privacy for more information.

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

On this episode of Scotch Club, join us with a glass of Johnnie Walker Black Label as we dive into the complexities and challenges that small business owners are facing as new tariffs loom. With the ever-changing landscape of international trade, these tariffs bring not only financial strain but also a wave of uncertainty that threatens to disrupt operations and hinder growth.

This episode unpacks the potential negative effects tariffs have on small businesses— from rising costs of goods to supply chain disruptions. We explore how uncertainty is becoming a constant factor in strategic planning, and how businesses can adapt to stay resilient in this shifting environment.

In times of uncertainty, a clear roadmap can make all the difference. Tune in to gain expert insights and actionable advice that can help safeguard your business and set you up for long-term success, no matter what the future holds. One thing you can be sure of is Subtlegend is here to talk about the hard things.

Hosted on Acast. See acast.com/privacy for more information.

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

In this episode of Scotch Club, we dive deep into the impact of outdated information on the business and fashion industries—sectors that are constantly evolving in the face of a rapidly changing landscape. From shifting consumer behaviors to the rise of new trends and the changing tides of sales, staying ahead of the curve is more critical than ever. We explore how businesses are hindered by misinformed decisions and an inability to pivot quickly in response to societal shifts. How do outdated marketing strategies, varying principles, and sales decisions hinder growth and alienate customers? Pour yourself a drink, and join us as we rethink the way we approach interacting with our competitors. Cheers to making an impact—without making extra work!

Hosted on Acast. See acast.com/privacy for more information.

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.

In this unfiltered episode of Scotch Club, we’re diving into the 2024 election with a fresh perspective. While big events like elections can feel all-consuming, they don’t have to derail your focus. I’ll share my take on why it’s crucial to stay centered on your own vision and continue creating results for yourself, no matter the political climate. We’ll discuss strategies for tuning out the noise, staying committed to your goals, and focusing on what truly matters for your business and life. Pour yourself a drink, tune in, and let’s talk about staying on course—even in times of uncertainty. Cheers to building your future, no matter the headlines!

Hosted on Acast. See acast.com/privacy for more information.

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.