In part two of our Anti-Influencer series, we’re getting real about what it takes to build a brand that actually supports a business—not just a personal brand built for attention. When you have overhead, marketing isn’t just about posting content; it’s an art form that has to drive real results. We’ll break down the foundations of a brand that can sustain itself, why you can’t just turn off your care, and why giving a shit about what you’re building makes all the difference. If you’re tired of the noise and looking for marketing that actually works, this episode is for you. Pour yourself a drink, and let’s talk about what it really takes to build something that lasts. Cheers!

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.