Marketing isn’t optional—it’s survival strategy. In this episode, we sit down with SUBTLEGEND veteran Grace DeVries to talk about what actually works when you’re marketing during uncertain times.

We cover:

• Why paid ads might not be your best move right now
• The power of organic content (and how to keep showing up)
• How to double down on community and build real connection
• And the mindset shift every small business owner needs to make when marketing under pressure

If you’ve been wondering what to cut, where to invest, and how to keep your audience engaged—this episode is for you.

Want to have a drink?
Head to www.subtlegend.com to meet with our team.

Scotch Club | The Podcast
If you know Grace, you know that she would much rather hole up in the corner of a bar & enjoy a no b.s. conversation than stand on a stage telling people how they could fix their business.

After wanting to record many conversations had with clients, industry friends, & teammates in exactly that setting, Scotch Club was born.

A podcast that attempts to cut through the nonsense & deliver practical advice, occasionally with Scotch in hand.

Scotch Club, because some conversations require a stiff drink.

SUBTLEGEND | The Legends
Sick of unnecessary red-tape & excuse-filled corporations, Grace Lane founded SUBTLEGEND in 2019, a firm focused on nothing other than getting results for it's clients.

The calm in the storm, the light in the day, a steward of resources, & a protector of efforts. We are honored to be trusted by clients across the U.S., U.K., Europe, Asia, & Australia. Together, we navigate crisis, resolve cash flow problems, improve sales, and redefine culture. What makes us the best at what we do is that we do not just understand strategies & principles, we do not just communicate through pitch decks and portals, we understand people.