In this new series, we are deep diving into how the algorithm actually works in 2025.

From why it feels like all your Facebook friends are turning to the far-right, to how young boys are targeted by alpha male content creators (think Charlie Kirk and Andrew Tate).

We explore how the algorithm prioritising brain rot is causing a cultural shift known as anti-intellectualism, and what this means for democracy.

We have some well-informed guests lined up so stay tuned.

Are you a bad feminist for letting a man pay for a date?

Why are Gen Z moving away from splitting bills 50/50?

Can we dismantle patriarchy one date at a time?

Is style really self expression or is it a symbol of something much deeper?

What do we communicate to other people through how we dress?

How has Tiktok been used to digitally create fake social class and cultural capital?

This episode discusses Pierre Bourdieu, Habitus and how it can apply to the newest social media trend: Old Money Aesthetic.

Tiktok made "feminine energy" viral, but its roots are deeply ingrained in patriarchy.

In this episode, we use the postfeminist theory of both Rosalind Gill and Angela McRobbie to compare the feminine energy Tiktoks dominating your For You Page, to the pop culture of the early 2000s.

Is 'softness' the new rulebook for women?

Unhinged, financial logic that men just don't understand - and that's the whole point.

Behind the ridiculous reasoning is a powerful truth: Women finally have the agency to choose themselves.

But what have $699 hairdryers got to do with declining birthrates?

In this episode, we unpack how the feeling of nostalgia is used in politics, think "Make America Great Again", and how this connects to the trad wife trend on Tiktok.

We explore when and how 'trad wife' tiktoks stop being just sourdough recipes, and start calling for a restoration of a time that didn't exist.

Crackers, wine and a feminist rebellion.

In this episode, we explore how girl dinner flips expectations of women and becomes a quiet form of feminist rebellion.

If you feel freedom in the chaos of girl dinner, this one's for you!

Behind the glamour lies a darker story.

In this episode, we unpack how the trend romanticises crime, erases real world violence, and leans into cultural appropriation.

The 'Clean Girl' aesthetic has taken over TikTok, but what's really beneath the slicked-back bun and skincare?

In this episode, we unpack how wellness culture frames health and wellbeing as an individual responsibility rather than a collective issue. From neoliberal ideas of self-optimisation to the hidden politics of beauty and lifestyle trends, we explore how the 'clean girl' shifts blame from systematic issues and onto personal discipline.

If you've ever felt like wellness culture demands perfection but offers little real care, this one's for you!