In this episode, we take you on a sneak peek behind the scenes of the 11.11 Global Online Shopping Festival and the digital payment technology that drives it.
Since its 2009 launch, 11.11 has grown into the world’s largest online shopping event, with more than 200,000 brands participating globally last year, while total value of orders settled via Alipay reached more than $74 billion.
Where did 11.11 come from? And how did it grow to be a global phenomenon that deals with billions of transactions in a single day?
Sections:
0:42 - Origin of 11.11 as Singles Day, as told by David Lloyd, GM of Alibaba, UK, Netherlands & Nordics
4:24 - Role of digital payments and the technology behind it, featuring Chuanhui Yang, CTO of OceanBase
8:26 - Global reach of 11.11 and digital payments, by Vincent Iswara, CEO of the Indonesian e-wallet Dana, and online shopping fan Louis Raffin
12:05 - How e-shopping festivals are a boon for SMEs trying to sell globally, featuring Huishi, owner of Chipchipshop
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