2 Things motivate people: Pleasure and pain.
Excited anticipation of receiving pleasure or the fear of feeling pain.
Business leaders need to learn how to harness both in order to motivate their followers.
Each person is motivated differently and you need to understand how to communicate either pleasure or the prevention of pain.
I am motivated by pleasure. The pleasure of new exciting things, building the future on awesome new things often ignoring the risks involved. My wife and business partner on the other hand is motivated by the prevention of pain. She avoids risks where I embrace it. Together we form the perfect partnership in business. Communicating either pleasure or pain to your followers.
Episode 3: Leader behaviour: What do good & bad leaders do