When I started my journey as a Startup Consultant, and I was creating my target user base, I listed Tech Founders as the core target audience.
And today, when I have consulted more than 25, I feel good to say that 90% of them were Non Techies! These are those people who inspite of not being in the technology field, know the potential that it can bring to a business - be it the core function of the business or an enabler.
Here’s the story of one of the co-founders of one of the best Startups of all times - Brian Chesky - Co-Founder of AirBnB. And hold your breath - Yes, he was a non-techie when he started off.