In this episode, I chatted with Gabriel Lim, Co-founder and CEO of Saleswhale about how B2B marketing should be done to drive revenue back to the business from an engineer’s perspective. 

Gabriel started off his career as a software engineer then eventually founded Saleswhale which is a Singapore-based startup that uses AI to help marketers and salespeople close deals. They were the only SEA startup who got enrolled in the YC16 batch and have raised US$5.3 million worth of Series A funding. 

Let’s dive in and see how they are doing B2B marketing differently. 

Joe Escobedo is a man with a lot of different roles and responsibilities. He is the co-author of “Asian Growth Stories: How To Do Business In Asia.", has been a contributor for Forbes, Inc, HuffPost, a digital marketing “professor” at a university and CEO of Esco Media which helps B2B brands accelerate pipeline and conversions through content and social. 

I was lucky enough to spend some time with him and get to pick his brain for a bit around the topic of ABM. He shared with me his unique approach on doing ABM differently for both his clients and his company. 

Davinia is the Head of Marketing, Asia Pacific & Japan for Backbase which provides the leading Engagement Banking platform that empowers banks and other FI to accelerate their digital transformation. She has worked at leading Fortune 500 companies in technology, financial services and professional services but decided to go outside of her comfort zone to join a scale-up company around 2 years ago. And she was able to help Backbase generate more than US$1M in active pipeline with one research report!

In this episode, I got a chance to talk to her to understand more about her strategies, tactics and opinions on running marketing campaigns for Backbase with a B2C approach. Also on how she measures the impact that her team is generate both demand and pipeline for the company. 

Ricky Willianto is a serial entrepreneur and the CEO of Ravenry which is a SaaS platform and a popular marketplace for companies to find premium freelancers focussing on research and content writing. 

In this episode, we got to chat about how he has been able to transform his business from an agency model to a SaaS marketplace, leveraging word of mouth to grow his company to a 16 members team in 3 years and his views on VC funded vs bootstrapped startups.