APAC's B2B Growth Podcast

Shahin Hoda chats with Oren Cohen, COO at Voyantis, about how marketers in SaaS companies should calculate the lifetime value of their customers and what pitfalls they should avoid.

Using ML to activate zero- and first-party data, and target the right customers from the onset, Voyantis have shown some remarkable success with substantial players such as Miro and Notion, and as Oren attests, this is just the beginning.

Before joining Voyatis, Oren was the VP of Demand and Operation at Iron Source. He is an optimistic vegan, excited about solving growth challenges using AI.

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For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

Listen to our second session further unpacking the State of Account-Based Marketing in APAC Report — the first in-depth study focusing on ABM in the APAC region.

Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing.

You will learn:

• What are the top APAC countries ABM is being rolled out
• What are the top industries being targeted with ABM
• How is ABM being deployed in APAC and what is the most popular style
• What can APAC marketers learn from EMEA and North America

​We are joined by special guests Leanne Chescoe from Demandbase and Ljubica Radoicic from Autodesk to dive into ABM learnings from other geographies APAC marketers can use – what works, what doesn’t and what needs to be tweaked to succeed in APAC.

​​Our panel will discusses the results from the report, the best practices for rolling out ABM in APAC, how to optimise, and how to deal with the biggest pain points in the region.

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For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

Listen to unpack the State of Account-Based Marketing in APAC Report as we analyse the results from the first in-depth study focusing on ABM in the APAC region. 

Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing.

​Our panel will discuss the results from the report, the best practices for rolling out ABM in APAC, how to optimise, and how to deal with the biggest pain points in the region.

Joining us on the panel includes Ronan Bray from Draft, Jade Meara from F5, Shahin Hoda from xGrowth and Andrew Thompson from Shift Research.

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For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

Discover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report.

Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing.

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Shahin chats with Tim Rowell, General Manager, APAC at Piano.io about what is happening in the media and publishing industry and the challenges the sector is facing.

Tim has worked in and around the digital media business for 20 years. He began his career as a business journalist in the UK contributing to titles such as Management Today, Campaign and Marketing and then moved into the technology/product side of the journalism business for The Telegraph where he led product development, oversaw a number of major website relaunches and led data analysis for the MPs Expenses investigation.

Tim has spent the last 10 years advising media businesses on their subscription and identity management initiatives and joined Piano 4 years ago to run their UK operations, working with Piano clients including, The Economist, The Telegraph, The Independent, DMG Media, Tortoise Media, Motorsport, JPIMedia, Newsquest and The Spectator.

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For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

Discover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report.

Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing.

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Shahin chats with Paul Gibson, Vice President International at Demandbase about how to recession-proof your marketing strategy with ABM and ABX.

Paul is passionate about helping businesses harness the power of technology. With over 15 years in the digital martech space and a proven track record of entering a new region, building teams, exceeding goals and delivering strong revenue growth.

Paul was the first Demandbase employee in EMEA, with a mission to evangelize ABM, define a go to market strategy, and build a world class team. 

Prior to Demandbase, Paul held roles at Microsoft, AgilOne, StrongMail Systems and several other martech companies.

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For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

Discover the State of Account-Based Marketing in APAC with xGrowth's State of ABM in APAC Report.

Get your copy here to find out how APAC's top B2B growth teams approach Account-Based Marketing.

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Shahin Hoda chats with Ronan Bray, Head of Marketing (APAC) at Drift about the role of conversational marketing and ABM.

With over 15 years of experience in B2B tech with a focus on growth, automation, digital and strategy, Ronan has founded three companies, two of which he sold, with the third still operating, where he delivers marketing strategy, websites, lead generation campaigns, and marketing automation solutions for start-ups and SMEs. 

Ronan was awarded with a Smart 30 Under 30 award and has been featured in the Australian Financial Review, Sydney Morning Herald and SmartCompany.

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For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

Shahin chats with Roey Balbus, Chief Operations Officer at TradeSquare, about everything marketing operations.

Known for his unrelenting passion for people, marketing and strategy, Roey connects industry professionals, specifically in retail and healthcare, with Australia’s biggest brands through learning, collaboration and strategic partnerships.

With years of experience in brand development, operations, strategy, partnerships, sales and people management, it has led Roey to do what he loves while growing his career.

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Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

Shahin chats with Greg Nutter, Principal Consultant and Founder of Soloquent Inc., about Marketing in complex sales environments and what marketers should know from the sales side of the equation.

Greg helps business owners and senior sales and marketing executives solve revenue growth problems through direct, indirect, or multi-channel sales models. With over thirty-five years of experience, he has worked with a wide range of companies to develop strategies, programs, processes, and tools to grow revenues, enter new markets, increase sales consistency, and develop skilled sales, channel, and management personnel.

Resources mentioned in this episode:

Greg has read and was impacted by SPIN Selling by Neil Rackham.

His book P3 Selling focuses on the powerful and proven strategies for today's B2B seller.

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Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

Shahin chats with Tim Beveridge, Founder and CEO of Modern Marketing Group and CMO of Versent about whether you should choose an agency role or work on the client side.

Tim is an innovative and commercially focused marketing consultant with 20+ years of experience helping deliver consumer centric and profitable growth. His experiences include leveraging his skills through digital experience agencies, creative advertising agencies, MarTech businesses, media agencies, and client-side roles across almost every category of B2B and B2C marketing.

Resources mentioned in this episode:

For starting out in your marketing career, Tim recommends:

• 22 immutable laws of marketing by Al Ries & Jack Trout
• Truth, lies, and advertising: The art of account planning by Jon Steel

Midway through your career:

• Get an MBA at a good school (MBS or AGSM) - don’t let the finances scare you away

OR

• Mini MBA in Marketing with Mark Ritson
• Data Smart: Using Data Science to Transform Information into Insight by John W. Foreman

Later in your career:

• Network - the best resource you could have

Although there is no set playbook, they can still be helpful as long as you don’t get distracted by the tactics, focus on strategy. Tim recommends:

• Andy Raskin’s Strategic Narrative
• The Challenger Sale by Matthew Dixon & Brent Adamson

Some of Tim’s influencers in the marketing space include:

• Mark Ritson
• Les Binet & Peter Field
• Byron Sharp
• Elon Musk
• Johnny Harris
• Troy Muir
• Juan Mendoza

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

Shahin chats with Soumyajit Dey, Global Head, Digital Experience Optimisation at Thoughtworks, about how marketing leaders can eliminate regional silos.

With over 19 years of experience in marketing and communications, Soumyajit is passionate about digital marketing in the technology B2B space.

He's worked with leading global technology companies such as Google, Accenture, IBM and Amazon, and has been responsible for working on and spearheading various digital marketing projects, building teams, strategising and delivering end-to-end digital experience for users.

Join the Slack channel: https://growthcolony.org/slack