APAC's B2B Growth Podcast

Host Shahin Hoda chats with Ben Lipschitz, Managing Director at FoodByUs about how to sell and market technology products and solutions into industries that are considered traditional and have a low level of technology adoption. 

Ben is co-founder and Managing Director of FoodByUs, an online marketplace that connects restaurants, cafes and caterers with hundreds of wholesale food suppliers. The overall business has increased 600% in annual revenue since 2019.

Ben’s expertise in the business focuses on sales and marketing and in the past twelve months, he has overseen the growth of the team by 50% and helped deliver an ongoing result of 30% MoM revenue growth. Alongside this, he has been instrumental in securing investment from global marketplace investors FJ Labs and Macquarie Capital, including an AU$10M Series A funding round in November 2021.

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On today’s podcast, Host Shahin Hoda chats with Alex West, CEO at Swoop, about how B2B leaders can and should prepare their business for acquisition.

Alex is the CEO of Swoop, an ASX-listed Australian-founded fixed wireless infrastructure provider looking to shake up the telecommunications landscape. Alex has over 20 years of experience in the Telco sector and has held senior management roles at Superloop, Vocus Communications and PIPE Networks (now TPG).

In his previous role as Group COO at Superloop, Alex oversaw major fibre optic cabling projects domestically and overseas. At Vocus, Alex played an integral role in helping the business grow to be the second-largest fibre infrastructure provider in Australia, in which the business grew from twenty to 3,000 staff members in six short years.

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Shahin chats with Cameron Buckley, Regional Director - APAC at Trustpilot, about the importance of review platforms, how they are helping B2B marketers build trust with their audiences and why there should be more attention from marketers in the region.

Cameron Buckley is the Regional Director - APAC for Trustpilot, a Danish-founded online consumer reviews platform. In his role, Cameron is responsible for scaling the business across the region. He has over 20 years of experience in marketing, sales and general management, working for technology companies across Australia, the UK and Asia.

Prior to Trustpilot, Cameron held a number of senior leadership roles working for local & global technology businesses such as Isentia, MessageMedia, Bugwolf and APositive to name a few.

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Shahin chats with Rory Boyle, Managing Director at Hampers with Bite about how to measure and budget sales and marketing activity as a B2B founder. 

Rory is the founder of Australian based B2B gifting company Hampers with Bite, which recently sold up to $28.3 million.

Rory is also the founder of another successfully branded merchandise company called Promotions Warehouse, which specialises in B2B promotional products.

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Shahin chats with Carlota Feliu Argila, Global Marketing Leader - 3D Printing & Digital Manufacturing at HP about how B2B marketers should approach marketing in Japan and Korea.

Carlota is a B2B marketer based in Barcelona with experience in tech and innovation companies, from start-ups to large corporations. Carlota is now leading the Global Markets team at HP 3D printing, and overseeing the demand generation and ABM efforts in AMS, EMEA and APJ.

Carlota considers herself a fair and inclusive leader, acknowledging the responsibility of the impact that she knows, as a leader, she can have on her people and team and always trying to help her mentees be the best version of themselves.

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Shahin Hoda chats with David Fisher, a Sales Hall of Fame Inductee, Speaker, Author and Coach. They discuss how marketers should collaborate with the sales team to turn them into brand advocates for the business on LinkedIn.

David J.P. Fisher (also known as D. Fish) is a speaker, coach, and author of 9 books, including the best-selling Hyper-Connected Selling and Networking in the 21st Century: Why Your Network Sucks and What to Do About It. 

David helps salespeople, business owners, and entrepreneurs understand the Sales Sherpa™ Path, where social media, networking, and traditional sales skills are the key to providing value and staying relevant.

Check out David’s books: https://davidjpfisher.com/bookstore/

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In this episode, host Shahin Hoda chats with Jim Lenskold, President of Lenskold Group, about how marketers can calculate the ROI in their initiatives. 

Jim shares some of the common mistakes that marketers make while determining ROI and advises to start at the bottom of the funnel before moving upwards. 

During the conversation, he also talks about brand measurement, his ROI scenario planning framework, and four different areas of marketing ROI measurement. Jim concludes the discussion by advising marketers to collaborate with sales rather than competing with them.

Read the show notes: https://xgrowth.com.au/blogs/measuring-marketing-roi/

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In this episode, host Shahin Hoda chats with Jade Meara, Head of Marketing at F5 Networks about what B2B marketers can expect while working at a startup versus an enterprise-level company. 

Citing examples from her experience in both settings, Jade provides an insight into how marketers can ride the growth wave offered by a startup but, in return, have to deal with a lot of ambiguity from a brand awareness and martech standpoint. 

On the enterprise side, she mentions that even though the systems are more mature, the challenge of dealing with a large set of complex data can be daunting. 

Throughout the conversation, Jade emphasises the pros and cons of both worlds and offers some golden advice to young marketers for navigating them. 

Read the show notes: https://xgrowth.com.au/blogs/startup-enterprise-need-to-know/

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In this episode, host Shahin Hoda chats to Cath Brands, CMO at Flintfox about crafting exciting and fun B2B stories.

Cath has extensive experience in both B2B and B2C, working with 8 fortune 500 companies, running campaigns that have broken Guinness world records, has worked with some of the giants of our world such as Amazon and Microsoft -- and has been able to translate the excitement of liquor and Coca-Cola storytelling to the Amazon and Microsoft world.

A New Zealand native, Cath Brands has spent the last 18 years as a marketer working around the globe for some world’s largest companies including Lion Nathan, Pepsi, Westfield and Coca-Cola. Cath pivoted to the tech industry in 2013 and joined Amazon where she spent 5 years working across a number of groundbreaking consumer tech innovation projects, including being one of the founding team members of Amazon Go, taking the store from concept to launch.

Cath is now the CMO for the fast-growing tech company Flintfox International. Cath's marketing passion is people, and how putting the customer at the heart of any business strategy is the key to success.

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In this episode, host Shahin Hoda chats with Micah Gabriels, CEO at Mooven, a company building software solutions for traffic management to reduce the impact of construction and roading projects.

They discuss how Mooven has transitioned from a word-of-mouth approach to a marketing-led growth plan, the challenges they've had along the way, how they've addressed them and what's next.

Micah is an environmental economist by training who spent the latter part of his career creating customer-centric products.

He is passionate about bringing these experiences together to drive transformative outcomes for society by enabling us to transition to the cities of the future more quickly — while also enjoying the journey.

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