APAC's B2B Growth Podcast

Chief Marketing Officer of Macquarie Technology Group, Anthony Emmanouil, joins Shahin on the pod to chat about Macquarie Telecom's successful customer experience program.

This episode also covers...

• The beginning of Macquarie Telecom
• The importance of brutal transparency
• How to attract the right team
• Where to start on a CX journey

About Tony...

Anthony is a veteran of the Australian IT&T sector, having held leadership positions in sales and marketing over the last 25 years. 

With a career spanning cloud services, cybersecurity, software, networks, and AI, he has worked with world-leading industry names including Optus, Ericsson, Trend Micro and Gartner. 

Anthony now serves as CMO of ASX 200 leader Macquarie Technology Group, where he works closely with the company’s senior leadership and board to drive Macquarie’s brand narrative around customer experience, technological innovation, and workplace culture. 

Anthony is a renowned speaker and corporate spokesperson with many years’ of experience hosting, engaging and educating audiences on how to drive business success through marketing.

Resources mentioned in this episode:

• Customer Magic - Joseph Michelli
• The Ultimate Question - Fred Reichheld
• Good to Great - Jim Collins
• Oh, the Places You'll Go! - Dr Seuss
• Macquarie Telecom Video

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

Stephanie McCredie, Senior Director for Top Accounts & Account-Based Marketing, Asia Pacific at Salesforce, joins Shahin in the episode to chat about AI in ABM.

With AI being all the rage at this time, you've probably been using generative AI in your strategies and projects.

But are you using AI to its full potential?

This episode also covers...

• How to use AI for account selection
• Including AI in the customer journey
• Refining messaging and offers using AI
• Where AI won't play a role

About Stephanie...

Stephanie is proud to lead a team focused on amplifying customers’ trailblazing stories and creating mutual and sustainable customer value through account-based marketing experiences for some of Australia and New Zealand's leading organisations. 

With over 20 years of experience in B2B marketing, her leadership roles include pioneering ABM at IBM Australia and helping large corporate clients and startups grow across culturally diverse global markets in Asia Pacific, Latin America, Central Eastern Europe, Middle East, and Africa.

Stephanie believes that great customer experiences are fundamentally about a human connection that can be enhanced and supported by innovative and predictive technology.

Resources mentioned in this episode:

• Any Ordinary Day - Leigh Sales
• Salesforce Marketing AI Solutions

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

CEO of Trendemon, Avishai Sharon, joins Shahin on the episode to chat about optimising digital experiences in B2B marketing.

Learn about what's working in the digital experience space and how you can connect with your audience better.

This episode also covers...

• Tactics and strategies for building meaningful digital experiences for your audience
• Gated vs Ungated content
• Content creation with LLMs

About Avishai...

Avishai Sharon, the Co-founder and CEO of Trendemon, brings over 20 years of experience in marketing and sales technology.

Prior to Trendemon, which is transforming B2B and ABM web experiences, he founded GISight, a software development agency catering to Fortune 500 companies.

Avishai honed his leadership abilities in the Israeli Air Force, where he served as an officer in critical technological roles.

Outside of work, he is an extreme sports enthusiast, engaging in activities like kitesurfing, diving, paragliding, and marathon running.

Resources mentioned in this episode:

• The Hard Thing About Hard Things - Ben Horowitz
• Team of Teams - Stanley McChrystal

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

Remarkable human, Guy Kawasaki, joins Shahin to tell us about his new book, Think Remarkable, and how Guy's findings can be implemented in not only marketing but in your own life too.

About Guy

Guy Kawasaki is the chief evangelist of Canva, author of Think Remarkable, host of the Remarkable People podcast, and adjunct professor of the University of California, Santa Cruz. He was the chief evangelist of Apple, Mercedes Benz brand ambassador, and trustee of the Wikimedia Foundation. He has also written The Art of the Start 2.0, The Art of Social Media, Enchantment, and twelve other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

Resources mentioned in this episode:

• Think Remarkable - Guy Kawasaki
• Guy Kawasaki's Remarkable People
• If You Want to Write - Brenda Ueland
• David Aaker

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

In this episode, Shahin chats with Gabrielle Pirzad, Director of ABM Strategy & Global Programs at Cloud Software Group.

Customer engagement is a crucial part of your Account-Based Marketing strategy, allowing you to figure out what's working and what's not.

This episode also covers...

• How to measure customer engagement in your ABM strategy
• How to make those segmentation decisions
• How to evaluate the success of your targeted ABM campaigns

About Gabrielle...

With over 15 years of experience in B2B marketing, Gabrielle is a leader who thrives on innovation, collaboration, and customer-centricity.

Gabrielle has leveraged her skills and credentials in Marketing, CRM, consulting, and NLP to understand the needs and preferences of her customers, and to design and implement solutions that generate value and loyalty.

Resources mentioned in this episode:

• NLP at Work - Sue Knight
• Why We Buy - Katelyn Bourgoin

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

Learn how to gamify your goal setting and behavioural management to build a successful go-to-market strategy with co-founders, Steve Claydon & Darcy Smyth, from Outbound Game.

What to expect in the episode...

• What Gamification is
• Successful examples of Gamifications
• How effort can impact outcome

Resources mentioned in this episode:

• Predatory Thinking - Dave Trott
• Oversubscribed - Daniel Priestley
• TextExpander
• To Kill a Mockingbird - Harper Lee

_________________

🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

Legendary author of The Time to Win, and business growth advisor, Jay Baer, joins Shahin in this chat about how speed sells.

People value their time more than ever which means that there is value to being fast in this industry. Whether it's replying to a client or even getting a project completed earlier than expected, every effort that can be completed sooner rather than later will always prevail. Learn all the tips and tricks on accelerating your B2B success in this 50-minute episode.

About Jay

A 7th-generation entrepreneur, Jay has written 7 bestselling business books, and created 6 multi-million dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations.

An inductee into the professional speakers hall of fame, Jay was voted the world’s #1 Global Guru for online marketing, and #2 Global Guru for customer experience.

In his spare time, he is the second most-popular tequila influencer and educator on the planet.

Resources mentioned in this episode:

• Procrastinate on Purpose - Rory Vaden
• The Time to Win - Jay Baer
• Tequila

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

When your company makes some changes, abrupt or even planned, it can feel like it may stunt any progress or growth on your team or projects.

This is where William Hasko comes in, Director, Small Business Marketing, APJ of Dell Technologies. He chats with Shahin on how to be a good leader during times of change.

What to expect in the episode...

• How to adjust marketing strategies during change
• What projects you should be prioritising
• Managing your team during change
• How to be innovative with the budget you've got

William Hasko has been working in B2B advertising and marketing for over a decade with a proven passion for creativity and effectiveness. After experience locally with global clients and agencies (American Express, Ogilvy, Dentsu Creative), William now directs small business marketing for Dell Technologies across the Asia Pacific and Japan regions covering all channels and experiences.

William is a proud supporter of the Dell Women’s Entrepreneur Network and numerous mentoring initiatives.

In his spare time, William enjoys playing golf and spending time with his wife and three children.

Resources mentioned in this episode:

• The Tipping Point - Malcolm Gladwell
• Rory Sutherland

_________________

🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

Hear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns, Courtney Scales. 

Listen in on how your company can manage through a merger or acquisition.

What to expect in the episode...

• How to keep your brand's objectives aligned
• Managing expectations during change
• How to adapt to the strategies from start-up to growth phases post-M&A
• How to create brands that have longevity

Courtney is a marketing expert, accomplished in scaling growth teams for success. 

Working with brands across a diverse range of industries, she leads marketing and sales teams, looking over the optimisation of customer acquisition, driving strategic adjustments to sales, marketing, and retention strategies based on overall company objectives.

Leading a team of exceptional marketers focused on driving the go-to-market and growth strategies, Courtney is purposefully curious about helping businesses connect with audiences in meaningful ways to deliver tangible value.

Resources mentioned in this episode:

• Harvard Business Review
• The Social Juice
• Mark Ritson
• Chase Dimond
• Neil Patel

_________________

🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth

Join us to unpack the results from our recent State of Account-Based Marketing in APAC report.

​We briefly overview the report findings before moving into the Q&A.

​In this session, we aimed to answer as many of your questions about ABM and the specific challenges of running ABM in APAC as possible.

Get your copy of the ABM in APAC report here: https://abm.xgrowth.com.au/2023-report/

​The report provides valuable and engaging information for B2B industry professionals seeking greater insight and understanding of how ABM is currently run in the APAC region.

​Over one hundred CMOs, VPs and Head of Marketing participated in our survey alongside our experts to discuss ABM insights, strategies and future predictions.

​The consistent takeaway? APAC remains bullish on ABM.

Prefer to watch? Check out the event on our YouTube channel.

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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Alexander Hipwell, Shahin Hoda, Gus Shaw & Allysa Maywald from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]

And for all our other socials visit: https://mtr.bio/xgrowth