There's a lot to learn in marketing. When you first start out, the focus is on getting up to speed with technical things like tracking, building landing pages, and setting up advertising campaigns.

Most marketers spend a great deal of time on those things, and often overlook a very simple question – who is my target customer?

It doesn't matter what niche you promote, or what traffic source you use. Marketing is really about knowing the audience you're trying to convert. If you can get a good handle on this, your success rate will improve substantially.

In this episode we dive into what it means to ‘know your customer'. Give it a listen and let us know what you think.