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eCommerce is a hot topic in affiliate marketing circles. As affiliates look for ways to expand beyond running campaigns, they often turn to eCommerce as a next step.
Is eCommerce a good idea for affiliate marketers? What are the potential downsides? In this episode, we discuss different areas of eCommerce and how you can use it to expand your business.
We also have a transcript for this episode.
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David: Hey, everybody! Welcome back to the Aff Playbook podcast. We are going to be talking about e-commerce today, and I have Jason and Jacob on the line with me. They are going to be asking me some questions about some of the e-commerce stuff that I’ve done and kind of chime in with their own observations and experiences. So, yeah. I guess let's get started. You guys want to go ahead with your questions?
Jason: Yeah. Sure. It's been a while. So, let's see if we can get back into this. All right.
David: No problem. We are professional.
Jason: Exactly. So anybody that's been paying attention to the space, nevertheless, here is seeing e-commerce just completely explode. I mean it seems like every guru and their mother is pitching an e-commerce course. Why do you think that is? What's your take on it?
David: So I think there is a couple of reasons. Number one, I think that affiliates are kind of always looking for something to branch out into and is certain areas of affiliate marketing get harder or more restrictive, they see that as a way to kind of get into something that's sort of like affiliate marketing. Not exactly but sort of like doing your own business online and that kind of thing. So I think a lot of affiliates are looking expand into that. Possibly little more stability. I also think that it's cyclical just like literally anything else. I mean e-commerce it's been around for a while. So it's not a new thing, right?
Nobody is doing any new special techniques they weren't doing like years ago. Really. I mean maybe there is some new stuff but the idea of doing an ecommerce store is nothing new. So it's to like this new hot thing that suddenly is making everybody tons of money. I think that the third thing I guess is that certain ways of doing it. There is a lower barrier to entry like if you are doing drop shipping and I think that in kind of gets back to the cyclical thing that you see gurus coming out with the stuff… that that's kind of what they focus on, right? Stuff that is…like we saw that with Teespring a while back, right? Because Teespring is pretty I mean it's pretty low barrier to entry there. And just every guru had a course on it. It got supersaturated. So that's kind of what sells guru courses I think, that's driving the popularity quite a bit. And then of course it makes other people talk about it because people want to hear it so…kind of like along with that. But I think that's why it seems to have taken off so much.
Jason: That makes sense. So, like if you are going to compare it to affiliate marketing like how would you say that e-commerce is better and how is it worse?
David: Yeah. There is definitely both I would say because a lot of people think “Oh screw affiliate marketing. I'm going to do e-commerce.” Because it's going to be better like the grass is always greener, right?
