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Apéro | Wine, spirits and beverages marketing and sales episodes
- [EN] Building the most beautiful brand in the beverage market with Thorsten Konrad, Founder of ODE
Thorsten Konrad is the founder of ODE, an alcoholic aperitif brand which is making waves with its unique bottle and obsession for high quality products. Thorsten started ODE from scratch with no prior experience in beverage, investing heavily into quality and design. Now, ODE is considered one of the best aperitif brands and is taking on a huge market by storm.
Find out more on Dolia
Find out more on ODE
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40 min - [IT] Come creare un brand, il mercato no-alcohol e i segreti della distribuzione con Giovanni Rastrelli, founder di Sodamore
Giovanni Rastrelli è il fondatore di Sodamore, un brand di soda, birra e vino analcolici che sta ridefinendo la categoria nel mercato italiano anche tramite la distribuzione con Eataly, Signorvino e L'Antico Vinaio.
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Scopri di più su Sodamore
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42 min - [EN] The end of wine glass bottles, sustainability in the wine industry, and the future of wine e-commerce with Santiago Navarro, founder of Packamama
Today we are joined by Santiago Navarro, founder of Packamama, a startup revolutionising wine packaging through flat bottles made with recycled PET, to discuss wine packaging, the future of wine e-commerce, and the impact of sustainability in the wine industry.
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43 min - [IT] Simone Ingrassia, founder di Become Somm | Social media per cantine | Marketing del vino
Nell'ultimo episodio di Dolia Talks, parliamo con Simone Ingrassia di Become Somm del ruolo del social media per le cantine, le migliori strategie di comunicazione digitale, e degli errori più comuni da evitare.
32 min - [EN] Scaling a Wine Brand to 30 Million Bottles, Wine Sales Techniques and The Future of the Wine Market with Robin Copestick, Managing Director @ Freixenet Copestick
Today we are joined by Robin Copestick, founder of iHeart, one of the most successful wine brands in the world which he scaled to 30 million bottles sold in a year, and currently Managing Director at Freixenet Copestick to discuss the future of wine sales, the truth on tariffs, and the secrets of scaling a wine brand.
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Find new wine sales jobs on Dolia Jobs
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45 min - [EN] Winery Branding, The Future of Agencies and What Wineries are Getting Wrong on Young Generations with Christophe Kaczmarek of Caaaaaaat and Coq Au Vin
Today we are joined by Chris Kaczmarek, founder of Caaaaaaat, a natural wine brand, and Coq Au Vin, a wine agency, to discuss branding, the role of agents and intermediation, and what wineries are getting wrong about communication and marketing. We also touch upon alternative marketing strategies very few wineries are implementing and upcoming market trends.
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Find new wine sales jobs on Dolia Jobs
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51 min
About Apéro | Wine, spirits and beverages marketing and sales
From the publisher's feed
The beverage industry is going through one of its biggest shifts in decades. New consumer preferences, shifting distribution trends, and new channels mean every brand needs to deeply rethink their branding, marketing and distribution strategies.
On Apéro, Giovanni Binello interviews the best wine, spirits and beverage professionals to discuss the latest trends in sales and marketing and bring clear insights for every brand builder, marketer or manager.
Apéro is a podcast by Dolia, the platform connecting the beverage industry. Find out more on getdolia.com.