Poor experiences, low ratings, and missed opportunities to engage and monetize customers are unfortunately the norm, not the exception, for most companies in today’s mobile world. How ironic, given that most consumers are spending the vast majority of their screen time in apps on their phones, which are now viewed as life-enhancement devices that provide a critical utilitarian function or on-demand entertainment. No other engagement point is as intimate as a mobile app on a phone, and companies that can digitally enhance their customer's contextual experiences will have a significant competitive advantage in a world where many organizations aren’t updating or even measuring their apps to provide additional value to their customers. In this session, Nate Smith will share how to organize your app analysis for customer success, around the unique and fundamental combination of high engagement intent, context, and recency dimensions that only mobile app data provides.

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