App Revenue Growth Podcast with Michael Stysin

App Revenue Growth Podcast with Michael Stysin

By Michael Stysin, Co-Founder of Qonversion.ioBusiness
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App Revenue Growth Podcast with Michael Stysin episodes

  • Ep.18. Optimizing subscription monetization: prices, paywalls, & more. Vahe Baghdasaryan, CoinStats

    In this episode, we talk with Vahe Bagdasaryan, Sr. Growth Marketing Manager at CoinStats - leading crypto prices and portfolio tracker app with more than 1M MAU. Vahe shares his views on subsciption monetization, pricing, and A/B experiments to increase conversion and user retention rates.

    LinkedIn: https://www.linkedin.com/in/vahebaghdasaryan/
    Twitter: https://twitter.com/vahebagdasar
    Subscription optimization course with Vahe: https://maven.com/vahe-baghdasaryan/subscriptionoptimization01:20 What is CoinStats?
    02:54 Subscription is the biggest revenue stream for CoinStats
    04:10 How to define the most profitable pricing options for subscription apps
    10:39 How to test subscription duration
    12:40 Paywall and onboarding A/B testing
    14:27 Crucial A/B hypotheses to test
    17:45 Video paywall that converts
    23:49 Retention tips

    33 min
  • Ep.17. App Store and Google Play App Pages A/B testing. Jesse Lempiäinen, CEO & Co-Founder at Geeklab

    In this episode, we talk with Jesse Lempiäinen, CEO & Co-Founder at Geeklab. Together, we delve into the world of app optimization and explore the power of A/B testing. Discover valuable tips and strategies for enhancing your app's performance, as well as gaining insights on how to validate your app idea before diving into development.

    You can connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesselempiainen/https://geeklab.app/
    00:27 What is Geeklab?
    01:31 How to test a potential interest before developing an app
    02:17 What metrics is possible to optimize with Geeklab
    06:18 How to test an app name, screenshots, icons, descriptions, reviews, etc.
    07:48 Geklab vs. App Store Custom Product Pages
    09:48 What kind of apps are working best now?
    12:42 A/B testing with Facebook
    13:49 Why you need to start A/B test early

    16 min
  • Ep.16. Influencer marketing for apps. Kristina Nikeenko, Head of Influencer Marketing, Zorka.Agency

    In this episode, we explore influencer marketing for subscription apps.

    Our guest is Kristina Nikeenko. Kristina is the Head of Influencer Marketing at Zorka.Agency. She is an expert in helping apps leverage influencer marketing to promote their apps on popular social media, including Instagram, TikTok, YouTube, Twitch, Twitter.
    Feel free to contact Kristina if you are interested in influencer marketing:
    https://www.linkedin.com/in/kristina-nikeenko-33976a18a/https://www.facebook.com/kristina.nikeenko
    We cover finding relevant influencers, defining campaign goals, budgeting, platform selection, measuring campaign results, using promo codes and product reviews, and more:
    01:28 How to find relevant influencers to promote your app?
    04:20 What is more expensive: to use 3rd party tools and marketplaces or hire agency
    05:08 How to define the goal for influencer marketing campaigns: brand awareness, performance, subscription metrics-oriented campaigns
    7:43 Should you support influencer campaigns with other paid channels
    8:30 Do you have rights to the creatives created by the blogger
    9:50 The most effective platforms for Influencer marketing
    11:20 How to use incentives for influencer marketing campaigns - promo codes, ruffles, etc
    12:56 Successful influencer marketing campaigns examples
    15:00 Does it worth using influencer campaigns while launching an app?
    16:33 How to attribute influencer marketing campaigns?
    18:25 The ideal budget for influencer marketing campaigns and how often to launch
    20:29 Performance marketing vs. Influencer marketing: audiobooks case
    24:00 Always check bloggers for fake subscribers

    27 min
  • Ep.15. Ad creatives for mobile apps. Manson Chen, ex-growth marketer at Calm & Cash App

    In this episode, we sit down with Manson Chen, ex-growth marketer at Calm and Cash App, and now founder of Parabolica agency, to discuss the secrets of successful ad creatives for mobile apps. Tune in as Manson shares his experience and specific tips on launching and testing ad creatives for mobile apps on channels like Facebook, Instagram and others. How can you make your app stand out in a crowded market? How can generative AI help you create effective ads?

    Check Manson's agency and connect:
    https://goparabolica.com/https://www.linkedin.com/in/manson-chen/
    0:00 Introduction
    02:12 Analytics toolset and team structure to run ads at Calm
    03:37 Creatives at Calm: how to win the attention game
    04:39 Testing 50-75 ad creatives weekly & tracking cost per trial, trial to subscriber, CPI
    07:09 Creative control elements: duration, size, sound, scrypt for creative experimentation
    12:55 Creative rotation: cost per trial, LTV/CAC
    14:13 What changed after Apple's ATT introduction. Leveraging Android platform.
    16:30 Lessons from Cash App for fintech vertical
    17:40 Channel mix and other tips from Cash App experience
    20:00 should you dedicate your creatives to AI?
    22:00 Stable Diffusion and other tools for text to video creative

    21 min
  • Ep.14. How to Reduce Subscription App Churn. Karan Tibdewal

    Karan Tibdewal is a Growth Consultant Expert focusing on Mobile Retention. He is current advisor of Ada Health, Blinkist, Deezer, Blacklane, ad other successful apps, helping them with long-term user retention, subscription optimization & monetization. Check out Karan's profile: https://www.linkedin.com/in/karantibdewal/


    01:30 what’s behind of 27% improvement in win-back campaign results

    04:50 channels to use for win-back campaigns
    07:50 push notifications should be super actionable, and Duolingo is a good reference
    08:37 what to offer to a client during a win-back campaign
    10:30 perfect win-backs and cancellation flows: Spotify, Class Pass, Elevate Labs, Fabulous app
    14:54 specific of win-back campaigns for the apps with seasonal trends
    16:40 win-back hacks for dating apps
    17:15 what to expect from client retention management campaigns: 40-200%+ revenue increase
    19:17 CRM tools recommendations

    23 min
  • Ep.13 Product-Led App Growth. Adam Greco, Amplitude

    02:30 - Google Analytics vs. Amplitude: what's the difference

    10:30 - the value of reverse trials
    12:20 - Product-Led Growth and why marketers are shifting to product
    19:41 - longevity of trial is critical
    21:20 - analytics plus experimentation is a recurring loop to make your product better
    25:00 - Amplitude removed the gap between marketing data and product data (full-funnel data from user acquisition to product usage and retention)
    32:00 - BeReal uses Amplitude to improve their app
    https://amplitude.com/startups

    35 min
  • Ep. 12. Indie app development: Spotify engineer's experience

    Bruno Rocha is an iOS developer at Spotify. Bruno also develops the Burnout Buddy app as an indie developer. The app aims to prevent smartphone addiction. 

    • Check the app here https://burnoutbuddy.io/ 
    • Follow Bruno Twitter https://twitter.com/rockbruno_ 
    • and check out his blog https://swiftrocks.com/ 

      • 01:20 coming up with the idea for Burnout Buddy app 

      3:50 iOS 16 API enabling control over the iPhone from an app 

      6:00 indie app monetization thoughts 

      08:11 why subscriptions are more fair monetization strategy for both sides - developers and users 

      11:27 advice to indie developers  

      16:00 how app size and startup time is linked to user retention  

      20:00 tracking app crashes and thoughts on using 3rd party SDKs

      26 min
    • Ep.11. Effective app onboarding flow, Lorenzo Rossi

      02:10 why onboarding is important  

      03:52 benefits of good onboarding  

      06:14 onboarding that increases users prompt opt-in rates

      09:32 who is in charge of onboarding flow: product or marketing?  

      11:15 how to measure effectiveness of onboarding flow  14:00 should you show paywall during the onboarding? 

      16:20 referral program for apps: does it make sense?   

      Lorenzo's onboarding ebook:  https://rplg.io/mobile-app-onboarding-e-book/

      23 min
    • Ep.9. Data Analytics to Grow Subscription App to 50M+ Monthly Users. Olga Berezovsky, MyFitnessPal

      00:45 - how to become data analyst 

      02:07 - MyFitnessPal analytics team structure 

      03:50 - subscription app analytics toolset 

      04:50 - comments on tableau 

      06:40 - top 3 crucial metrics for subscription apps 

      08:00 - MyFitnessPal's north start metric 

      09:40 - A/B testing: tools and processes 

      14:26 - subscription pricing A/B testing  

      20:16 - retention 

      27:00 - win back campaigns  


      Olga Berezovsky is Top 25 Data Science and Analytics influencers and content creators by IBM and Databand.ai. MyFitnessPal is #5 is in rating of the best weight loss apps and fitness apps, helping nearly 1 million members reach their nutrition and fitness goals every year.  Check out https://qonversion.io/, the leading mobile subscription management platform.

      33 min

    About App Revenue Growth Podcast with Michael Stysin

    From the publisher's feed

    Welcome to the App Revenue Growth Podcast, hosted by Michael Stysin. This podcast is a platform for detailed and practical discussions on mobile app subscription monetization.