In this episode, we talk with Vahe Bagdasaryan, Sr. Growth Marketing Manager at CoinStats - leading crypto prices and portfolio tracker app with more than 1M MAU. Vahe shares his views on subsciption monetization, pricing, and A/B experiments to increase conversion and user retention rates.

In this episode, we talk with Jesse Lempiäinen, CEO & Co-Founder at Geeklab. Together, we delve into the world of app optimization and explore the power of A/B testing. Discover valuable tips and strategies for enhancing your app's performance, as well as gaining insights on how to validate your app idea before diving into development.

In this episode, we explore influencer marketing for subscription apps.

In this episode, we sit down with Manson Chen, ex-growth marketer at Calm and Cash App, and now founder of Parabolica agency, to discuss the secrets of successful ad creatives for mobile apps. Tune in as Manson shares his experience and specific tips on launching and testing ad creatives for mobile apps on channels like Facebook, Instagram and others. How can you make your app stand out in a crowded market? How can generative AI help you create effective ads?

Karan Tibdewal is a Growth Consultant Expert focusing on Mobile Retention. He is current advisor of Ada Health, Blinkist, Deezer, Blacklane, ad other successful apps, helping them with long-term user retention, subscription optimization & monetization. Check out Karan's profile: https://www.linkedin.com/in/karantibdewal/

01:30 what’s behind of 27% improvement in win-back campaign results

02:30 - Google Analytics vs. Amplitude: what's the difference

Bruno Rocha is an iOS developer at Spotify. Bruno also develops the Burnout Buddy app as an indie developer. The app aims to prevent smartphone addiction. 

01:20 coming up with the idea for Burnout Buddy app 

3:50 iOS 16 API enabling control over the iPhone from an app 

6:00 indie app monetization thoughts 

08:11 why subscriptions are more fair monetization strategy for both sides - developers and users 

11:27 advice to indie developers  

16:00 how app size and startup time is linked to user retention  

20:00 tracking app crashes and thoughts on using 3rd party SDKs

02:10 why onboarding is important  

03:52 benefits of good onboarding  

06:14 onboarding that increases users prompt opt-in rates

09:32 who is in charge of onboarding flow: product or marketing?  

11:15 how to measure effectiveness of onboarding flow  14:00 should you show paywall during the onboarding? 

16:20 referral program for apps: does it make sense?   

Lorenzo's onboarding ebook:  https://rplg.io/mobile-app-onboarding-e-book/

01:40 - when to diversify UA channels

03:20 - TikTok CPI vs. Facebook and other channels 

08:24 - SKAdNetwork 4 and attribution 2023  

10:48 - MMPs vs. native Facebook reporting  

12:17 - Google App Campaigns for Android vs. iOS  

15:20 - Creatives: how to produce and test  

19:50 - 2023 predictions

Matej blog and podcast: https://lancaric.me/

00:45 - how to become data analyst 

02:07 - MyFitnessPal analytics team structure 

03:50 - subscription app analytics toolset 

04:50 - comments on tableau 

06:40 - top 3 crucial metrics for subscription apps 

08:00 - MyFitnessPal's north start metric 

09:40 - A/B testing: tools and processes 

14:26 - subscription pricing A/B testing  

20:16 - retention 

27:00 - win back campaigns  

Olga Berezovsky is Top 25 Data Science and Analytics influencers and content creators by IBM and Databand.ai. MyFitnessPal is #5 is in rating of the best weight loss apps and fitness apps, helping nearly 1 million members reach their nutrition and fitness goals every year.  Check out https://qonversion.io/, the leading mobile subscription management platform.