This Omni Talk Retail Fast Five segment explores DoorDash’s expansion into apparel with brands like Urban Outfitters and Steve Madden.

Chris Walton and Jenna DeFranco discuss whether consumers actually need clothes delivered in an hour—and why behavior may be shifting anyway.

They also debate whether this is a novelty or a real long-term retail channel.

⏩ Tune in for the full episode here.

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