Appitalize On Your Idea: The Podcast

DIY Marketing!

In today's episode I talk with Michael Robin of Rocksauce Studios. Michael explains how anyone with an idea can market their product using social media. Even some of the most basic rules of marketing such as tell the story before the product launches. What I love the most about this interview is Michael's story about one of their clients who had a notebook app. I don't want to give away the secret (you should listen to the episode!) but what the creator of the app did was SUPER creative.

Not everyone is a "marketing" person, but that can't stop you from getting your products out there in peoples faces. Using social media is such a great way to jump right into the world of marketing. Posting on the big named social sites such as Twitter, Facebook and YouTube allow you to potentially reach millions of people. You have to have your strategy right, and be ready to take risks.

You'll hear some great ideas from Michael, and she even gave me a great idea to start an Appitalize On Your Idea pinterest board with some motivational quotes. I started that, so check that out here.

There are some really great tips in the interview, and I hope you enjoy it. Listen to the whole interview below the jump.

Links Mentioned During the Show:

Rocksauce Studios

Rocksauce Studios on Twitter

Michael Robins on Twitter

AppDev chat interview with me

For more information check out Appitalize On Your Idea.

Outsourcing is not a bad thing!

Eyal Amir, owner of Hammertech Engineering solutions, joins us on todays Appitalize On Your Idea: The Podcast. Eyal is a programmer that I've hired to do some work on apps for me in the past. In todays episode we discuss how you can find and hire outsourced personnel, and what to look for when vetting someone. One big thing we discuss is being able to explain what you want to the outsourced employee.

We cover the whole process from once you have the idea to getting it made. Outsourcing is a great way to find someone to help bring your idea to fruition. Outsourcing doesn't necessarily mean giving up jobs and going out of country. The stigma of outsourcing is going away, allowing people who have ideas to make them become a reality.

Links Mentioned During the Show:

Hammertech Engineering Solutions - Eyal's company

Guru.com - A resource to post your project online, and hire a freelancer to outsource the work.

Freelancer.com (Used to be vWorker.com) - Another resource to post your project online, and hire a freelancer to outsource the work.

For more information check out Appitalize On Your Idea.

Don't be afraid!

Today's episode of Appitalize On Your Idea: The Podcast, I bring on a childhood friend, Dr. Roy Bachar, who has become a very distinguished psychiatrist in New York City. I wanted to bring Dr. Bachar on to help people realize that fear can be overcome when building your idea. We talk about how you can overcome fear by finding places to go to focus on your work, and realizing that while you project your passions on your ideas, you are not your idea as a person. Dr. Bachar explains that a failure on an idea does not mean you are a failure as a person.

We also discuss how to be motivated. Finding something you are passionate about allows you to be motivated to move forward with your idea to make it become a reality.

I hope that the lessons that Dr. Bachar share helps you realize that it's ok to take on the challenge of Appitalizing On Your Idea.

Listen to the whole interview below the jump.

Links Mentioned During the Show:

Do! - iOS based To Do list

For more information check out Appitalize On Your Idea.

Two in a row!!

Super happy to be posing the second episode of Appitalize On Your Idea: The PodCast. Today's guest is Allen Hancock, founder of Watchman Monitoring.

Allen and I discuss how Watchman Monitoring came to fruition. In his day job, Allen is an Apple Consultant in Baton Rouge, Louisiana. During his day he found an issue that clearly needed to be solved. How can we check to make sure users backups are running? At the time there was no clear cut answer, so Allen went out and devised a way to do so. He had an employee who was able to help and when it got too much, he reached out to hire someone. While that person was going to teach Allen how to program, Allen ended up just outsourcing all the programming to him - SMART!

Allen saw an issue and was able to solve it with a great program. If you are an IT consultant you should totally check out Watchman Monitoring. Listen to the whole interview below the jump.

Links Mentioned During the Show:

Watchman Monitoring - Allens product

Background Backup - Offsite backup

Subscribe in iTunes

For more information check out Appitalize On Your Idea.

It's our first episode!

Welcome one and all to the first episode of Appitalize On Your Idea: The PodCast. In this episode I give a quick review of what the podcast is going to be, before interviewing our first guest Kyle Samani of Pristine.io.

Kyle and I discuss Pristine's product, which is a video streaming tool for the medical industry. Thanks to Google Glass, doctors, nurses and paramedics can now stream medical issues to any other device. An example from the show is a paramedic who is streaming and communicating with the hospital getting real time information, as well as sending it back to the hospital via video.

Kyle got Pristine.io up and running by blogging 3 times a week. His motivator? Stickk.com. Stickk is a site that motivates you by giving money from your account to a charity that you hate. A great motivator for so many people. Thanks to his blogging Kyle caught the eye of a doctor who wanted to invest in Kyle. Hence the beginning of Pristine.io.

For our first episode, I think we did pretty outstanding!

Links Mentioned During the Show:

For more details check out Appitalize On Your Idea.