Apple iPhone and iPad users now have to opt-in to tracking. That's over 50% of the smartphone market in the UK that will likely decline to share their tracking ID with advertisers.

We're expecting to see a dramatic reduction in the effectiveness of Facebook ads in particular.

We'll cover:

➡️ What exactly the changes mean and what both Apple and Facebook's stance on it is

➡️ What actually happens as a user who downloaded the iOS update

➡️ How you can adapt your strategy to protect your business' revenue

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