Marketing Mindset Club

Marketing Mindset Club

By Sarah SennettBusinessEntrepreneurshipEducationHow ToMarketing
Download on the App Store

Marketing Mindset Club episodes

  • #22: Organic search marketing strategy in 2023

    Today, we’re talking about organic search - the things we’ve seen in 2022, how things are likely to change in the future and the things you need to consider in your 2023 organic search strategy. As always on this podcast, I want to help you get the context and the info you need to stay current in digital marketing, so let's get into it.

    19 min
  • Mindset, wellbeing and burnout - taking care of your mental health as a marketer - S3:E5
    Marketing is hard. We marketers live in a world constantly moving and it can feel like a treadmill. The pressures of expending energy into creativity and then turning ideas into results can take its toll if we aren't careful with our own mental wellbeing.
    In this episode, we talk about:
    ✅ How mindset and mental wellbeing are your strongest asset as a marketer
    ✅ Burnout, how to watch out for it and what you can do to avoid it
    ✅ Meditation, tai chi and other ways to take care of your mental wellbeing
    Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks?
    🌐 buymeacoffee.com/sarahsennett
    55 min
  • Brand-led demand generation and why it's a secret weapon in a new market - S3:E4
    Taking a new product to market? or working in a niche of a niche with a very small but highly valuable target audience? Brand-led demand generation might just be your secret weapon.
    With guest Dan Bassett, Head of Marketing at IMP Software we talk about:
    ✅ The difference between brand-led demand generation vs lead generation
    ✅ how to manage C-suite stakeholders when it comes to operational issues that affect the overall customer experience and therefore the brand
    ✅ why having a firm grounding in strategy creation is essential to be a successful marketer
    Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks?
    🌐 buymeacoffee.com/sarahsennett
    43 min
  • How to integrate SEO into your digital strategy - S3:E3
    Wondering how to resolve your search engine strategy with your digital goals? Chasing the algorithm is a fruitless approach so, how do you put your users and your content at the top of your priority list?
    In this guest episode, we talk to Jason Barnard, the brand SERP guy and search engine expert about SEO for marketers, how Google has changed from a data lake to a data river, why there's no point in having a separate SEO strategy any more.
    Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks?
    🌐 buymeacoffee.com/sarahsennett
    59 min
  • Apple iOS14 - What can marketers do as audience sizes fall off a cliff? S3:E2
    Apple iPhone and iPad users now have to opt-in to tracking. That's over 50% of the smartphone market in the UK that will likely decline to share their tracking ID with advertisers.
    We're expecting to see a dramatic reduction in the effectiveness of Facebook ads in particular.
    We'll cover:
    ➡️ What exactly the changes mean and what both Apple and Facebook's stance on it is
    ➡️ What actually happens as a user who downloaded the iOS update
    ➡️ How you can adapt your strategy to protect your business' revenue
    Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks?
    🌐 buymeacoffee.com/sarahsennett
    19 min
  • How to Generate B2B Leads on a Budget - S3:E1
    Wondering how to generate leads in a B2B marketing context? Had your budget stripped and now you need to be more resourceful than ever in your lead generation strategy?
    Don't worry - we've got it covered
    Expert B2B marketer, Chris Hann, Digital Marketing Manager at RegTech firm CUBE is on hand to talk us through the current state of B2B lead gen.
    We'll cover:
    ✅ How to start a lead generation strategy from scratch
    ✅ How to be the first marketer in a newly-created B2B role
    ✅ Where to find data on your audience and how to segment them
    ✅ Why building lead nurturing matters
    ✅ The good, the bad and the ugly of tactics that are working right now or not
    Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks?
    🌐 buymeacoffee.com/sarahsennett
    48 min
  • Season 3 is here! 2 minutes of what to expect
    Season 3 is here!
    Coming up is a series of interviews interspersed with my usual solo format of learning how to do marketing things and what matters about the latest marketing news.
    8 weeks to uplevel your marketing game - let's do it!
    Don't forget to like, review and subscribe. If you get value from the show, why not buy me a coffee to say thanks?
    🌐 buymeacoffee.com/sarahsennett
    3 min
  • Should I Start My Own Podcast? - S2:E8
    That question that I get asked every so often, "Should I start my own podcast?"
    In this episode I talk through some of the practical things I've learned about platforms and gear as well as the realities of being on a recording schedule, producing content and staying up to date.
    It's been a learning experience for me, not one without its challenges (like illness and daily life pressures), but ultimately I find it so rewarding helping marketers advance their careers and their businesses.
    Follow me on Instagram @MarketingMindsetClub or leave a review if you like the show 👍
    18 min
  • How to write copy that converts and the Facebook/Google Australia spat - S2:E7
    A commentary on the proposed media bill by the Australian government, and how the big tech companies are responding. It could result in Google search being withdrawn from the country, but Facebook has already acted. So why should we be worried?
    Also today - 4 steps towards writing copy that converts. The differences between functional and emotional messaging and the role of each in the customer journey. How to tap into the primal human brain and talk to customers on an emotional level.
    Show notes are marketingmindset.club
    19 min

About Marketing Mindset Club

From the publisher's feed

It's all about supporting you as a marketer. It doesn't matter if you’re new to marketing, you’ve been thrown in at the deep end in your company or you’re looking to improve your skills, this is the place to get the latest tips and insights.