Wondering how to resolve your search engine strategy with your digital goals? Chasing the algorithm is a fruitless approach so, how do you put your users and your content at the top of your priority list?

In this guest episode, we talk to Jason Barnard, the brand SERP guy and search engine expert about SEO for marketers, how Google has changed from a data lake to a data river, why there's no point in having a separate SEO strategy any more.

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