Marketing Mindset Club

Customers should always come first, but I can’t stress this enough in 2021.

With 10 years worth of growth in e-commerce penetration in 3 months in 2020, it's not just limited to millennials - it's across all age groups.

With lockdown still affecting customers and retails around the world, in this episode we explore several key things that need to part of your e-commerce strategy this year.

First things first - customers

Treats and luxuries vs necessities

Customer experience will determine retention

Brand-building makes a return to the strategy

Augmented reality to become a mainstay of fashion e-commerce

Sustainability is high on the list

Don’t expect an easy ride in 2021

Show notes are at marketingmindset.club

When the pandemic hit, in-person events fell like dominoes one after another. Left in a world of virtual meetings and more screen time than usual means we're feeling 'Zoom fatigue'.

So, how can events continue to deliver the same or more value than they would in-person?

I don't think is gonna be acceptable anymore just to relay your online eventWe're talking about hybrid events. If you're planning an event in 2021 - you need to listen to this. We'll talk about delivering value to your delegates, taking the principles from the broadcast TV world and creating an online or hybrid event experience that exceeds your audience's expectations.

Discussing what the top thinkers and organisations are predicting for marketing strategy trends we’ll see in 2021.

Instagram increases visibility of content through search

Instagram and Facebook ads to become less static

Online event fatigue means events need to go hybrid

Making the break into Programmatic ads

Chatbots will become the norm for customer service

User experience becomes a ranking factor for Google

The death of third party cookies - Cookipocalypse

And what does all this mean for you as a marketer?

Find the show notes at MarketingMindset.club

Discussing what the top thinkers and organisations are predicting for marketing strategy trends we’ll see in 2021.

Shifting customer behaviours means trust is paramount

Knowing your why will see you through

Digital transformation, your business might never be the same

A true omnichannel experience will lead to better customer experience

And what does all this mean for you as a marketer?

Find the show notes at MarketingMindset.club

If your goal is to grow your business, launch a product to a new audience or develop a loyalty strategy - social media is probably going to play a role.

In this episode, learn how to choose the social channel best suited to your goal, where to find audience insights and how to plan your strategy.

Also this week:

Christmas buying behaviours and how COVID will probably change our shopping habits

Junky marketing generates carbon waste in the form of emissions, so learn how to be mindful of the environmental cost of your marketing

Are Google Ads or Facebook Ads throwing up some unexpected errors this week? They were for me

Show notes at https://marketingmindset.club/

Top three things about this episode

Get the latest info about changing user behaviours such as Christmas shopping, video consumption and travel messaging

Learn why you should be thinking about cookies and how the demise of third party cookies will affect your digital marketing strategy

How to approach a new client's Facebook and Instagram ad account when they think ads don't work.

The show notes are here: https://marketingmindset.club/2020/09/15/s2e1-cookies-and-privacy-digital-marketing-strategies-will-change/

Get in touch on Instagram @MarketingMindsetClub

Garmin has trust issues after this week's outage, so what can they learn from the charm of VW following dieselgate?

Did you know is easier than ever to visualise your data? I have 8 top tips for Google Data Studio, even if you're allergic to spreadsheets.

And if you're in B2B - here's all the info about why you shouldn't neglect long-term tactics. They still matter.

Learn why reviews matter to humans and how to get passive sales with them. Plus the latest Twitter hack and how to protect yourself from burnout.

Get better results by planning marketing for the moments your customers are in. Learn why brands are going all out for nostalgia right now and get some real-life tips on how to get buy-in from your board level stakeholders.

B2B marketing is changing, and there's plenty to apply in B2C markets too. Learn how to make retargeting work for you and A/B testing yields unexpected results.