Customers should always come first, but I can’t stress this enough in 2021.

With 10 years worth of growth in e-commerce penetration in 3 months in 2020, it's not just limited to millennials - it's across all age groups.

With lockdown still affecting customers and retails around the world, in this episode we explore several key things that need to part of your e-commerce strategy this year.

First things first - customers

Treats and luxuries vs necessities

Customer experience will determine retention

Brand-building makes a return to the strategy

Augmented reality to become a mainstay of fashion e-commerce

Sustainability is high on the list

Don’t expect an easy ride in 2021

Show notes are at marketingmindset.club