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Marketing Mindset Club
Marketing Mindset Club episodes
- How to plan your content for changing digital media habits - S1:E4Your audience are changing how they consume content, what they trust and where they spend their time online. Get the latest trends in news consumption, the Hero, Hub and Help content planning model and find how more about generating leads on Linkedin.20 min
- Inbound marketing and getting your messaging right - S1:E3Find out what messaging is working right now in the travel sector. Learn about the concept of inbound marketing and how you can apply it. Plus, the results of our latest conversion rate optimisation tests for a B2B client.29 min
- Uplevel your content and optimise for user experience -S1:E2Find out about user experience becoming a ranking factor in Google, learn how to apply the paid owned and earned media model and what I've learned from testing out the Spotify ad platform that you can apply in your marketing right now.20 min
- Adapt your marketing strategy for coronavirus life - S1:E1Learn more about pandemic consumer purchasing behaviours, dig into the SWOT analysis and learn how to use it plus what we know so far about the May 2020 Google core algorithm update26 min
About Marketing Mindset Club
From the publisher's feed
It's all about supporting you as a marketer. It doesn't matter if you’re new to marketing, you’ve been thrown in at the deep end in your company or you’re looking to improve your skills, this is the place to get the latest tips and insights.
My name's Sarah and welcome to the Marketing Mindset Club.