Taking a new product to market? or working in a niche of a niche with a very small but highly valuable target audience? Brand-led demand generation might just be your secret weapon.

With guest Dan Bassett, Head of Marketing at IMP Software we talk about:

✅ The difference between brand-led demand generation vs lead generation

✅ how to manage C-suite stakeholders when it comes to operational issues that affect the overall customer experience and therefore the brand

✅ why having a firm grounding in strategy creation is essential to be a successful marketer

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