A commentary on the proposed media bill by the Australian government, and how the big tech companies are responding. It could result in Google search being withdrawn from the country, but Facebook has already acted. So why should we be worried?

Also today - 4 steps towards writing copy that converts. The differences between functional and emotional messaging and the role of each in the customer journey. How to tap into the primal human brain and talk to customers on an emotional level.

Show notes are marketingmindset.club