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Yes! Apple has made the Custom Configurations service available for iMac, MacBook Pro, MacBook Air, iMac Pro, Mac Mini in India. Despite the huge customer based, Indian consumers don't have the luxury of having an Apple store around to go with - till now every product/device managed by 3rd party authorized seller. However, these authorized sellers have clear guidelines to ensure top-notch customer service as the company doesn't seem to compromise on it. That's why Apple has the most loyal consumers for years, somewhere we all can sense the reason. India looks promising when it comes to Apple's market share, and the air was cleared by Tim Cook himself a couple of months back, hinting towards the online and retail store opening in the near future.

According to TechCrunch, "The Cupertino-giant has started to offer a full range of the Mac portfolio with configure-to-order (CTO) or build-to-order (BTO) option in India, allowing customers in the country to request specific custom needs such as additional memory, storage, or a more powerful graphics card when they purchase a computer."

Apple website (India) has listed all the options available for Indian consumers to purchase, however you need to get in touch with Apple Authorised Reseller to take it further. If you are looking to purchase a customized Mac or iMac, then it won't be quick.

A Mumbai based executive Preshit Deorukhkar spoke to TechCrunch, let's see what he had to say: "This is a very huge deal. Previously, there was no real way to get a built-to-order or configure-to-order Mac in India. So you were stuck with the base models — 13″ MacBook Pro with 8GB of RAM or Mac Mini in India. Now that the company is officially offering this, you get the computer you want and the standard warranty on it.” He also added that "The component upgrade pricing is still whacked, though, like charging $400 to go from 16GB to 32GB for the RAM, but at least the option is available now,”.

I do connect with the above statement, because when I bought a MacBook Pro a couple of years back - only base models were available, forget about the customization. It may sound funny but one of the services which I miss the most is "Engraving" your apple products and give them a personal touch. Being an optimist, I am excited about the upcoming Apple services we may see this year later despite the COVID-19 pandemic which shouldn't cause any delay - however, for now, I welcome customized Mac models availability.

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