Website Bounce Rate is one of the major concerns I usually see among digital marketers and businesses all over the world. Even Bloggers are no exceptions and usually try to get an answer for questions like Why readers don’t stick to my blog?
If you are one of them, then don’t worry you are not alone.
Most of the visitors spend less than 5 seconds on a website or blog they search for. It’s simple, If I don’t see what I am looking for, or I don’t find the content helpful, the first thing would be hitting the back button and jump to another website.
It leads to a low website bounce rate, which is not good. If users don’t find value on your platform, Google will likely not serve your site in front of the users too. That’s what happens with most of the websites.
You have to understand that there are millions of websites and blogs get published every day. Making a place among them is always a challenge, however, there are few things that can always push you further and stand you out to some extent.
Holding visitors to your site or generating a high website bounce rate contains various facts some of them are listed below:
1) A post should be more Readable:
As we discussed, time is a major factor hence you need to ensure visitor gets what he wants with minimum efforts. In short, you have to make your content more readable by including such as
Formatting
Headings and Sub Headings
Proper Space
Borders/Blockquotes
Lists2) Try to make your article short and to the point:
Don’t try to throw too much information in one post and make it too big like a monster, no one has time to go through your 2000 words article.
Most of the visitors are impatient, so we have to serve the right amount of information in the fastest way. If there is a complex topic, try and break in a post of series instead of going with one post.
3) Deliver Value:
What’s your goal? Why did you start a blog? I am sure you know the answer for yourself. If you started a blog just to earn money by running after page views, keywords based articles etc. Would it be successful? I don’t know.
However, if you have something to share, which adds value to visitors and help them grow personally or with a profession, then, of course, It’ll be a great blog.
People will come back all the time to gain and learn from your experience, which automatically increases the hits, later on, can be monetized. That’s actually the right way.
4) Internal Links:
One has to be really careful while using internal links because it could go against and irritate visitors. So make sure, if you create an internal link it has to be useful and related to your current posts or topic.
For example: as a user, I am interested in reading a review for iPhone X, and in the same post I see a link stating “10 disadvantages of iPhone X over iPhone 8 or Plus” – chances are really high that I hit that link.
This article is published on www.theoutwrite.com by Varun Singh Rajput.Â
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