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iPhone 12 Mini Production Cut Down Due to Lower Demand
Apple is reducing the overall production of the iPhone 12 range by 20% (Majorly iPhone 12 Mini). As published in the latest report by Nikkei Asia, the comparison is done with the figures presented by Apple in December last year.
In previous reports, they targeted up to 93 million devices to be produced in the first half of 2021 (including the iPhone 12 lineup and few older models like the iPhone 11 and iPhone SE). They have now reduced that number to 75 million units. This number is still higher than what was shipped last year during the same time span.
The major drop is made in the production of iPhone 12 Mini devices, as the demand for smaller, power-packed phones have been way lesser than expected.
The U.S. tech giant has asked a few of the suppliers to repurpose the already acquired components of the mini devices into the iPhone 12 Pro and Pro-Max devices.
Having said so about production slashes and the percentage of decrease in the number of units sold. Apple is still going strong with a healthy demand for the other three high-end devices in the iPhone 12 series. They lavishly contribute to its record-breaking revenue figure of $111.4 billion in the last quarter of 2020.
A rumoured iPhone 13-Mini is still on the table even after the low-ask for the iPhone 12-Mini. Mind you, the demand is lower than expected but not off the charts.
However, this time, the company might start with low output and increase production as per the market requirement. Meanwhile, Apple will focus on the devices which are doing well in the market. We would get to know and analyse more, once the new figures are released.
This article is published on “theoutwrite.com” by Navanita Pramanik. Thanks for your time, please share your valuable feedback & comments - our email address is: [email protected].
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By Varun Singh Rajput
5
66 ratings
Apple is reducing the overall production of the iPhone 12 range by 20% (Majorly iPhone 12 Mini). As published in the latest report by Nikkei Asia, the comparison is done with the figures presented by Apple in December last year.
In previous reports, they targeted up to 93 million devices to be produced in the first half of 2021 (including the iPhone 12 lineup and few older models like the iPhone 11 and iPhone SE). They have now reduced that number to 75 million units. This number is still higher than what was shipped last year during the same time span.
The major drop is made in the production of iPhone 12 Mini devices, as the demand for smaller, power-packed phones have been way lesser than expected.
The U.S. tech giant has asked a few of the suppliers to repurpose the already acquired components of the mini devices into the iPhone 12 Pro and Pro-Max devices.
Having said so about production slashes and the percentage of decrease in the number of units sold. Apple is still going strong with a healthy demand for the other three high-end devices in the iPhone 12 series. They lavishly contribute to its record-breaking revenue figure of $111.4 billion in the last quarter of 2020.
A rumoured iPhone 13-Mini is still on the table even after the low-ask for the iPhone 12-Mini. Mind you, the demand is lower than expected but not off the charts.
However, this time, the company might start with low output and increase production as per the market requirement. Meanwhile, Apple will focus on the devices which are doing well in the market. We would get to know and analyse more, once the new figures are released.
This article is published on “theoutwrite.com” by Navanita Pramanik. Thanks for your time, please share your valuable feedback & comments - our email address is: [email protected].