WordPress is a PHP and MySQL based free and open-source software, which you can utilize to create a website or blog.

It was released on 27th of May 2003, almost 14 years back by Matt Mullenweg and Mike Little. Since then, the web world has changed aggressively. however, as website management or CMS, WordPress is fulfilling all the requirements of web designers and bloggers.

It’s the most popular Content Management System in the world. and of course, the easiest and flexible one to allow designers to use their creativity in the best possible manner. In order to create a website, you only need a domain and web hosting, – wherein WordPress software needs to be installed through a control panel of your hosting service.

WordPress is a user-friendly platform, which means one doesn’t have to be a webmaster, or an advanced web designer to build a business or personal website. Either it’s about managing, or updating the content without playing around with HTML, or making small changes, – WordPress gives you the power!

If you want to extend the reach of your content, then YES! WordPress is a good choice as it supports SEO pretty well. It optimizes your content for search engines in the right manner, which definitely increases the visibility and user base of your website. WordPress gets updated frequently, no doubt that’s something makes Google happy out there.

It’s one of the best features, wherein users don’t have to stuck with one particular machine to control their websites. It’s browser-based so you can access it from any device either it’s a phone, tablet, phablet or laptop/desktop – you have the control doesn’t matter where you are.

Yes, you heard it right! It’s an Open Source as I said before, which means in any scenario you don’t have to pay any software license fees to WordPress or other support. Apart from that, you can also avail thousands of free themes and plugins according to your requirement.

As I mentioned, It’s the most utilized CMS in the world – means you have enough support to run your website smoothly. If you face any issues, just type in Google and you’ll see enough content to fix the problem. There are so many tutorials, groups, and websites specialized in WordPress to help out the community. It does make a big difference as no one has time to waste in just finding the support, or solution rather working on it.

I’ve been using WordPress for more than 10 years, and still expect more features as an advanced user, however, my experience is really good so far. This article gives you a little overview of WordPress, tried to make it short as much as I could.

Thanks for your time, please share your valuable feedback & comments – our email address is: [email protected].

The frequency of the blog depends on multiple factors including the nature of your website. However, I would like to answer the question of “How Often Should You Blog” from a blogger perspective.

For some, it would be one of the tools for content marketing, on the other hand, there are individuals who write because they love to share, and try to add value to their audience by sharing the knowledge and experiences.

Let me be clear, it’s just a quick chat because I can’t cover all the S E O technicalities over here. I can talk about best practices for hours, so for now just sharing my thoughts as a user and blogger, leaving S E O specialist behind. Let’s get back to what we started with, “How often you should Blog? We need to understand, that every individual has different objectives when it comes to blogging.

This post is useful for everyone, either you do blogging for money, or a passionate blogger, who doesn’t even care how Google treats their posts. I respect every blogger who has a value to provide, who is ready to share his knowledge with society. Because if you have a good, and genuine content which can actually help people out there, then try and push it further to a larger audience.

There are so many technicalities to ensure your content reaches to the right audience, and I wouldn’t be able to cover all the topics in one post. So we quickly try to find out, what is the right content creation cycle to attract search engines, like Google, Baidu, Bing, Yahoo, etc.

If you already have a blog or website, then I am sure you must have got this free advice or read somewhere that you should blog every day. It’s a MYTH! And the majority of bloggers especially who are new, have to understand that just following this ritual and putting their all efforts, won’t get results. Let me tell you, why?

Google or any well-known search engine appreciates content which has quality, and of course, it has to be genuine. Adding values to the users should be the first priority instead of content posted, without any thoughts.

Search engines are smart enough to dominate content which isn’t helpful, – It’s not quantity, focus on “QUALITY”. There are two major drawbacks when you prefer quantity over quality.

As a blogger, we love to write whenever we feel like, it’s our passion not a machine making tool. It’s a time-consuming task as we put our thoughts, ideas, & research together and draft it beautifully for our audience. On the other hand, when one tries to post every day, he loses visibility, and focus as there is no research aligned.

You are posting just to interject some more keywords on your blog and thinking it’ll boost your ranking. I am afraid, you hit the wrong ball. Secondly,

When you try to post every day and share it on your social media channels like Facebook, Instagram, Twitter, You don’t give time to your audience to engage with your post because it’s too often. To be honest no one has time to read 5 articles a day.

This article is published on “theoutwrite.com” by Varun Singh Rajput. Thanks for your time, please share your valuable feedback & comments – our email address is: [email protected].

Welcome to The Outwrite Podcast! “Social Media Marketing” is a term that comprises the use of all social media platforms for example Facebook, Twitter, Instagram, YouTube, to advertise and extend the reach of their products or services.

Each platform has its own characteristic which can be used by marketing experts to communicate with more users in the world. Marketing on Facebook would be different from Twitter or any other platform. As an expert, one has to have a strong understanding of different channels and use it wisely towards social media marketing.

Nowadays, most of the companies are interested to spend a huge amount on marketing using social media platforms. The objective is to engage with customers in a completely different manner as compared to the traditional one.

The game-changer in social media is the use of advanced technologies every other day. And of course, multiple new platforms pushing each other to improve in order to survive.

The content should be in front of the right audience to establish a strong engagement. If they like it, chances are higher that they share it further within their community, which is exactly a brand or marketer expects.

Either as a Brand or a marketer, the major goal should be creating more loyal users & making the existing ones happy. And without any doubt, Social Media Platforms give us the power to fulfil such major goals.

The customer-centric mentality is required to stand strong in any business. It doesn’t matter what tactics you use, at the end consumer is the King, who decides the game.

I would cover all the strategies and techniques for an effective Social Media Marketing Plan in the future. The objective of this quick view is just to share a sneak peek of “Social Media Marketing” before getting into more details.

This article is published on “theoutwrite.com” by Varun Singh Rajput. Thanks for your time, please share your valuable feedback & comments – our email address is: [email protected].

Welcome to  "The Outwrite Podcast". Solopreneur is a visionary individual who builds his business from scratch, runs the whole operation, takes the risk, saying BYE to the many major traditional forms of the business world – ALL ALONE! It’s completely different from an entrepreneur wherein we have other employees, investors, and infrastructure to support. However, solopreneurs never intend to hire employees, rather love to spend time in production and doing work for long hours. Entrepreneurs are more towards management and push themselves to build a team, and network outside their brand to expand the business as soon as possible. According to me, any high-skilled individual who has a will to draft his or her own brand could lead to solopreneur term. However, many of us would move ahead to be called entrepreneurs by hiring employees and accepting the traditional forms of business building. I would love to call myself “Solopreneur” as everything is handled by me. Either finance or other services. however, I can always opt for contractors or outsource some of the tasks. There are a couple of reasons, I always wanted to work alone first, before creating a team. Doesn’t matter how many books or classes you take to understand the brand, business, management etc. EXPERIENCE speaks louder. That’s why I always craved to taste the whole process of shaping up a diamond from the raw rock. The effects of being a solopreneur are way impressive than you could ever imagine, let me list down 3 major advantages: Building a Personal Brand Holding a Strong Vision Being Your Own Boss The objective of today’s article is to bring the importance of this term “Solopreneurs”. It has some amazing characters to lead, and a great life on your own terms. I would urge everyone to taste it at least once in life, don’t shoot for success over passion. As an individual, you will inherit great characteristics, survival skills. It can’t be learned or bought from any university or corporate on this planet. Until unless you take everything on your shoulders and start something you are crazy at! This article is published on “theoutwrite.com” by Varun Singh Rajput. Thanks for your time, please share your valuable feedback & comments – our email address is: [email protected].

Welcome to  "The Outwrite Podcast". Apple’s new range of iPhones can be a bit of hassle when it comes to authentication while outside these days. As Face ID being the only biometric authentication available on these devices, using it while putting a mask on is impossible. Which means you have to enter your passcode n number of times, even just to check the notifications!

Well, Apple is working on a solution to fix this situation in its new iOS upgrade, version 14.5, but only if you own an Apple Watch.

If you are an Apple fan you might be aware that this feature already exists for MacOS users, they can unlock their devices if they have an iWatch. Developers are trying to bring the same technique to iPhones. If you have your Apple Watch on, and you lift your hand to see the phone, it will make a haptic nudge to authenticate you and will automatically unlock your phone.

This option is now available for Developer Beta version users and should be publicly available in the coming weeks. Having said that, you must keep in mind –

So, if you own the latest iPhone and an Apple Watch or planning to buy one, well your Face ID issues will be gone in a blink. Rumours also hint that “iPhone 13” – may include an “in-screen fingerprint scanner”, along with Face ID for more convenience, Built-in sensors in the power button for iPad Air and more. So all Apple users might hope for more options and choices in the upcoming devices.

This article is published on “theoutwrite.com” by Navanita Pramanik. Thanks for your time, please share your valuable feedback & comments – our email address is: [email protected].

Welcome to  "The Outwrite Podcast". SEO (Search Engine Optimization) is a defined process of improving search engine rankings of a web page through organic, natural, or earned results.

It can be called a set of rules or frameworks, as there are certain rules at all the levels one has to stick with. It’s mandatory in order to make an SEO campaign successful.

Webmasters can always use ‘Search Engine Optimization’ as a tool to ensure, the high visibility of a website by reaching more customers. It helps businesses to create more revenues.

SEO means visibility in other words. So if you want the right customers who would be interested in your product & services. Most probably, you’ll run all the advertisements to reach your possible customers. In short, you have to be seen and search engine optimization can make it possible at some level.

If you own a small or big scale business, run a blog or website, SEO becomes essential. It can’t be ignored at all. In order to survive the competition, a webmaster, or digital marketing manager of your business or website needs to work consistently on each and every rule carefully.

Search Engine Optimization brings specifically targeted users who have an interest in your products. It definitely spikes the sales of products & services. I think that’s one of the major pillars of any business to stand strong.

There are many search engines like Google, Bing, Baidu, Yahoo, ask.com, aol.com, etc. If you have a good SEO practice applied, most of the search engines would push your content or product. It would increase your visibility percentage more than other site or business.

Now How does it help? Let me clear it one more time: I am interested in Gaming, want to have the latest console Xbox One X. In order to find a good store, I search on Google or any other search engine.

The store which has worked on their web presence and applied SEO in order to come up in search results will appear more. So chances are higher that I go and buy Xbox One X from that particular store.

Search Engine Optimization widely focuses on design, blog, content, keywords, HTML, the title of a post, etc. There are too many concepts we’ll have to go through to be an advanced SEO expert. I would cover all of them in the upcoming posts.

I tried to draft an easy overview of search engine optimization, instead of making it too complex. You have to understand nothing changes overnight. It’s a process that demands efforts, consistency, research, strong product and a hell lot of patience. I hope it helps, will catch you soon.

This article is published on “theoutwrite.com” by Varun Singh Rajput.

Thanks for your time, please share your valuable feedback & comments – our email address is: [email protected].

Welcome to "The Outwrite Podcast". As we all are aware of the recent chaos caused due to WhatsApp new “Privacy Policy“, apps like Telegram and Signal have gained a major influx of users in just a few days.

In order to keep all these users intact and draw more audience, the developer teams have been working hard to come up with more user-friendly features and options in the app. Following so, Telegram has recently enabled the options to import chat from WhatsApp, so that users can keep chatting flawlessly even when they switch platforms.

This new feature is yet to be announced officially by Telegram but is now available with the latest version of the app (7.4.1) only for iOS users so far. We assume it’s still under testing and might not be available for all users, but if it is available for you, here’s how it works:

It will not move all your data from WhatsApp to Telegram in one go, – but functions chat to chat. So, you have the choice to import what is relevant and leave behind what is not. To take advantage of this functionality, you need to install the latest version of Telegram (version 7.4) from the App Store. With the app updated, follow the below steps to import your messages from WhatsApp:

Repeat the process for all of your remaining chats, and you’ll be set to use Telegram full time.

You have the option to import chats with or without the media and also all imported chats are labelled as “imported” with original and imported dates.

Welcome to "The Outwrite Podcast". “Godzilla Vs. Kong” is one the most awaited blockbuster for 2021, and after almost a year delay due to pandemic – we finally have the release date as 26th March. These two behemoths are the king of their own world, – and framing their face-off can’t be an easy challenge even for directors like Adam Wingard and the top studio Warner Brothers.

After watching the first complete trailer, I must say there is a lot going on – And it’s truly a pack of fire, thrilling roar, Kong’s special bond with a human child, explosion all over the place and the background sound is just outstanding.

Here is the synopsis of the film stated by Warner Brothers Pictures and Legendary Pictures: – Legends collide in “Godzilla vs. Kong” as these mythic adversaries meet in a spectacular battle for the ages, with the fate of the world hanging in the balance. Kong and his protectors undertake a perilous journey to find his true home, and with them is Jia, a young orphaned girl with whom he has formed a unique and powerful bond. But they unexpectedly find themselves in the path of an enraged Godzilla, cutting a swath of destruction across the globe. The epic clash between the two titans—instigated by unseen forces—is only the beginning of the mystery that lies deep within the core of the Earth.”

This article is published on www.theoutwrite.com by Varun Singh Rajput. Thanks for your time, please share your valuable feedback & comments - our email address is: [email protected].

Welcome to "The Outwrite Podcast". This article is published on www.theoutwrite.com by Varun Singh Rajput. The tension between Australia’s federal government and the tech giant Google continue to tighten over the newly proposed media code.

As per the “Pay for News” law, Google will have to pay the news publishers for there content which would lead to major revenue loss for the company. Following this, they have threatened to block the search engine services for entire Australia.

“If this version of the Code were to become law it would give us no real choice but to stop making Google Search available in Australia,” Google Australia and New Zealand VP Mel Silva told Australia’s Senate Economics Legislation Committee today.

The proposed code of conduct has been drawn up by the consumer-rights team at the Australian Competition and Consumer Commission (ACCC) and orchestrates the tech giants such as Google and Facebook on how to share the revenue generated from using content produced by all the news platforms.

As per Google, part of the proposed code would require them to pay media organizations for showing links and snippets to news stories in its search results.

In a video statement posted to YouTube, Silva says this requirement goes against how Google Search functions, and that “paying for links breaks the way search engines work”.

As per the VP, they have nothing against a new law but parts of the current proposed code is not at all healthy for there business.

“This provision in the code would set an untenable precedent for our business, and the digital economy,” she said in a statement.

In response to Google’s statements made in the Senate, Australian Prime Minister Scott Morrison has shot back, stating in a press conference today that the “we don’t respond to threats”.

Facebook is also in the ACCC’s radar with this particular law and similarly threatens to block there news sharing in Australia, too. Both companies are calling these blockages a “worst-case” scenario.

Well let’s see where this leads to, are they going to find a  way to mitigate this situation or are up for war?

Thanks for your time, please share your valuable feedback & comments - our email address is: [email protected].