Welcome to  "The Outwrite Podcast". SEO (Search Engine Optimization) is a defined process of improving search engine rankings of a web page through organic, natural, or earned results.

It can be called a set of rules or frameworks, as there are certain rules at all the levels one has to stick with. It’s mandatory in order to make an SEO campaign successful.

Webmasters can always use ‘Search Engine Optimization’ as a tool to ensure, the high visibility of a website by reaching more customers. It helps businesses to create more revenues.

SEO means visibility in other words. So if you want the right customers who would be interested in your product & services. Most probably, you’ll run all the advertisements to reach your possible customers. In short, you have to be seen and search engine optimization can make it possible at some level.

If you own a small or big scale business, run a blog or website, SEO becomes essential. It can’t be ignored at all. In order to survive the competition, a webmaster, or digital marketing manager of your business or website needs to work consistently on each and every rule carefully.

Search Engine Optimization brings specifically targeted users who have an interest in your products. It definitely spikes the sales of products & services. I think that’s one of the major pillars of any business to stand strong.

There are many search engines like Google, Bing, Baidu, Yahoo, ask.com, aol.com, etc. If you have a good SEO practice applied, most of the search engines would push your content or product. It would increase your visibility percentage more than other site or business.

Now How does it help? Let me clear it one more time: I am interested in Gaming, want to have the latest console Xbox One X. In order to find a good store, I search on Google or any other search engine.

The store which has worked on their web presence and applied SEO in order to come up in search results will appear more. So chances are higher that I go and buy Xbox One X from that particular store.

Search Engine Optimization widely focuses on design, blog, content, keywords, HTML, the title of a post, etc. There are too many concepts we’ll have to go through to be an advanced SEO expert. I would cover all of them in the upcoming posts.

I tried to draft an easy overview of search engine optimization, instead of making it too complex. You have to understand nothing changes overnight. It’s a process that demands efforts, consistency, research, strong product and a hell lot of patience. I hope it helps, will catch you soon.

This article is published on “theoutwrite.com” by Varun Singh Rajput.

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