Welcome to "The Outwrite Podcast". This article is published on www.theoutwrite.com by Varun Singh Rajput. Apple introduced the world with its home-built M1 Chip (ARM-based processor) powering MacBook Air, Pro and Mac Mini. The event had multiple instances talking about how the new processor is better than Intel. To be honest there are some big claims Apple made in terms of performance and efficiency.

The M1 processor is the first Apple Silicon chip for the Mac family which seems to have a major boost on papers for now and surely in the real world too. We might need to wait for a couple of days to comment on the actual performance of the MacBook line up.

Let’s talk about the new 13-inch MacBook Pro for now which looks pretty identical to the previous intel models however internal upgrades and claims which sound too good to be true. Apple says the new MacBook Pro has 2.8x faster CPU performance and with the M1 8-core GPU it’s 5x faster. The price starts $1,299 as the existing line-up and shipping will start from 17th of November 2020.

Apple mentions, “There has never been a chip like M1, our breakthrough SoC for the Mac. It builds on more than a decade of designing industry-leading chips for iPhone, iPad, and Apple Watch, and ushers in a whole new era for the Mac,” said Johny Srouji, Apple’s senior vice president of Hardware Technologies. “When it comes to low-power silicon, M1 has the world’s fastest CPU core, the world’s fastest integrated graphics in a personal computer, and the amazing machine learning performance of the Apple Neural Engine. With its unique combination of remarkable performance, powerful features, and incredible efficiency, M1 is by far the best chip we’ve ever created.”

Apple has always shown strong control over hardware & software customization. It continues in the new Apple M1 chip MacBook Pro too. As everything in-built in the processor either it’s RAM or GPU – users don’t have the luxury to customize it. Hence, the suggestion would be choosing the right configuration at the time of purchase.

Apple M1 Chip 13-inch MacBook Pro has up to 16 GB memory and 2TB SSD storage available. Let me close it by sharing the “Behind the Mac – Greatness” clip. I kind of like it 🙂