Podcast Propeller

Apple Now Asks Users to Follow, Not Subscribe


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As of the iOS 14.5 update, Apple will swap out the word "subscribe" and instead use "follow." What does this change mean for podcasters, and should you make any changes to your show?

Apple Podcasts looks to be moving in the same direction as the other podcast giants, but might there also be an ulterior motive to their switch from "subscribe" to "follow?" In this episode, I'll break down this change and let you know what action you'll need to take.

Want to learn more about the best practices for marketing your podcast and reaching as many people as possible? Check out our Podcast Marketing 101 course.

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Podcast PropellerBy Podcast Propeller