So, you’ve done everything you’re supposed to do to make your podcast as good as it can be — great content, guests, and audio — but how do you let people know it exists? It’s all very well just crossing your fingers and hoping your audience stumbles across it, just mentioning it in a Facebook group or two, or telling friends who share your interest, but that’s not enough. You’ve got to make some noise to ensure that your show gains momentum and pulls in the listeners.