Podcast Propeller

As Spotify continues to grow their podcast features, they've rolled out a new set of charts.

While ranking on these charts would be great, we're more concerned with the valuable information Spotify has provided which sheds some insight into how their algorithm works.

Like writing a top 40 song, ranking on a podcast chart against the world's best content creators is no easy feat, but you can still apply the tactics that Spotify has confirmed can help your podcast grow on their platform.

Read more here: https://www.podcastpropeller.com/blog/get-your-podcast-on-spotifys-charts

Be it intentional or not, a number of podcasts alter their schedule's during the summer months, or go inactive completely.

The sun and leisure time can certainly be alluring! Some podcasters make the adjustment because they believe there will be fewer listeners, meaning less people to hear their great content.

Is this true? In this episode we explore whether or not listenership actually drops during summer, reasons for and against adjusting your podcast schedule, and methods of scaling down your podcast efforts during summer if you decide to.

Music has a variety of uses in podcast episodes. From the intro and outro and ads, setting the tone, highlighting a mood, there are all kinds of ways music can be integrated into your podcast.

There are also some not-so-ideal ways music can be used, whether it's too long, too loud, or attempting to act as a band-aid for other problems, it's important to know the dos and don'ts of using music in your podcast episodes. Your audience will thank you!

Using music in your podcast is a great way to brand yourself, separate ads from the episode content, set the mood, transition between thoughts, and more.

While music has lots of great uses in podcasts, every now and then we receive puzzling questions or requests to use music as a way to "fix" an otherwise boring interview or episode.

Today we'll look at the variety of ways you can use music in your podcast, dos and don'ts of podcast music, and how to best go about implementing music within your episodes!

Want to work one-on-one with us to optimize and grow your podcast? Visit http://podcastpropeller.com.

Interviewing guests in a way that's uniquely your own will help your podcast stand out, and have listeners coming back to hear you over and over.

Anybody can conduct an interview, but what makes people like Joe Rogan and Oprah so well known for their interviewing skills?

There's a delicate balance you must strike when sharing the spotlight with your guest. As well, preparation of both your guest and yourself is important. It's also essential that you develop good listening skills and speak naturally.

To learn more about how to improve your podcast interviewing skills, check out this article: https://www.podcastpropeller.com/blog/how-to-improve-your-podcast-interviewing-skills

Want some one-on-one feedback? Check out our podcast coaching: https://www.podcastpropeller.com/podcast-coaching

What you write as a title for each of your podcast episodes can have a big impact on whether somebody chooses to click and listen, or just keep scrolling.

Not only are there some things to keep in mind when choosing titles for your podcast episodes, but also some common mistakes that you need to be aware of!

Using proper titles on your podcast episodes will help maximize your success, and is another piece in the puzzle to fully optimize your podcast.

You're putting so much hard work into creating your podcast, now make sure you have complete control over your content.

One of the most overlooked aspects of podcasting is having a proper home online for your podcast that belongs to you.

If your podcast lives at a domain like "mypodcast.libsyn.com" rather than a domain that belongs to you, you may have big regrets down the road.

Some of the main reasons for having your podcast live on a proper website that you own include:

• SEO optimization. By owning the website on which your podcast and show notes reside, you'll reap all of the benefits such as customization, mailing list opt-ins, and domain authority.

Read the full blog post here: https://www.podcastpropeller.com/blog/why-your-podcast-needs-a-real-website

Interested in making your podcast the best it can be? Check out our Podcast Marketing 101 course, podcast assessments, or one-on-one coaching at podcastpropeller.com.

Ever wonder how receptive people are to your podcast episodes? Are they engaged until the very last second, or getting bored and tuning out after just a few minutes?

While we do have statistics, these show more of the effect rather than the cause. We may be able to see that people are tuning out, but not understand why.

For this reason, I was very interested when I discovered a discussion online of podcast listeners giving their reasons for turning off episodes, or unsubscribing altogether.

In this episode we'll take a look at the top 4 reasons podcast listeners gave for why they stopped listening to podcast episodes.

Read the full blog post here: https://www.podcastpropeller.com/blog/why-people-stop-listening-to-podcasts

Interested in making your podcast the best it can be? Check out our Podcast Marketing 101 course, podcast assessments, or one-on-one coaching at podcastpropeller.com.

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