Apple has announced plans to integrate artificial intelligence into its products through a partnership with Open AI, the maker of Chat GPT. The company's proprietary Apple Intelligence AI models will act as a personal assistant, using user data to make life easier. However, this has raised concerns about data privacy. Apple Intelligence will have access to personal data, but Chat GPT will not unless users choose to share it. Apple claims to process AI prompts directly on users' devices, limiting data exposure, and has developed a Private Cloud Compute system to ensure data privacy in the cloud.