Apple has introduced its latest iPad Pro, which features a new chip designed for AI computing, signaling the company's push to encourage app makers to create AI-related software. The iPad Pro comes with upgraded displays and starts at $1,000 for an 11-inch model and $1,300 for a 13-inch model. The M4 chip includes a larger "neural engine" that can handle tasks such as generating text or images. Apple's rivals, such as Microsoft and Alphabet, have embraced AI and seen success, while Apple has struggled with weak iPhone demand. The new AI-focused chip in the iPad Pro aims to help Apple catch up and gain market share in this field.